#tommynow news and archive

Tommy Hilfiger x Zendaya release latest co-designed collection

Tommy Hilfiger has announced the release of its Holiday 2019 capsule collection, co-created by the brand’s longtime collaborator Zendaya. This capsule is part of the TommyxZendaya collaborative collection that the brand premiered at its Tommynow experiential New York Fashion Week runway show held in September. Featuring a range of dresses,...

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Tommy Hilfiger ‘TommyNow’ show to return to New York

Tommy Hilfiger is bringing back his experimental catwalk event ‘TommyNow’ back to New York City to showcase the autumn 2019 Tommy x Zendaya collaborative collection. The ‘see now, buy now’ showcase will take place during New York Fashion Week on Sunday, September 8, at the Apollo Theater in Harlem, and will present the second collection...

Fashion

Tommy Hilfiger to host next TommyNow show in Shanghai

Tommy Hilfiger's TommyNow runway show is continuing its grand tour of the world, and its next stop is Shanghai. The news first broke on WWD. To date, Hilfiger's held see-now-buy-now runway shows in New York, Los Angeles, London and Milan. This next iteration of TommyNow will take place on September 4. Shanghai was chosen as Asia is the brand's...

Fashion

Tommy Hilfiger heads to Milan for Spring 2018

London - After hosting TommyNow, otherwise known as See Now, Buy Now fashion shows in New York, Los Angeles, and London, Tommy Hilfiger is set to stage its next show in Milan. The PVH held fashion brand is set to close Milan Fashion Week next spring with its experiential runway show. The traveling fashion show is said to underline the brand's...

Fashion

Tommy Hilfiger reveals new runway concept #TOMMYNOW

London - Tommy Hilfiger has revealed the full line up of its new show format ahead of New York Fashion Week. As previously announced, the US label aims to turn a leaf by embracing the democratization of fashion through the "see-now, buy-now" model and will be staging an experiental fashion show - open both to consumers and press - during NYFW on...