Toteme news and archive

Toteme to open its first flagship store in Paris

Swedish luxury brand Toteme is set to open its first standalone store in France. The boutique, located at 27 Rue du Faubourg Saint-Honoré, will officially open its doors on 7 November, the brand announced on social media. Until now, Toteme was already available in France through Galeries Lafayette, but this marks its first own retail space in...

Retail

Toteme opens second London Store on Sloane Street

Swedish luxury brand Toteme opened it seconden London store on Sloane Straat in Knightsbridge. The new boutique, which opened on October 16, 2025, follows the brand’s Mount Street flagship and strengthens its presence in the British capital. The space is divided into three sections: a front room for leather goods and ready-to-wear, a central...

FashionPress Release

TOTEME Achieves B Corp Certification

Swedish fashion house TOTEME officially received a B Corp certification in September 2024, reinforcing the brands commitment to responsible business practices. Founded on the principles of minimalism, long-standing style, and meticulous craftsmanship, the brand creates modern classics with purpose, occasion, and longevity in mind. Sustainability...

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Retail

Totême opens first store in Denmark

Totême has opened the doors of its first store in Denmark. The first images of the new store, located in the historic Egmont building in Copenhagen on Vognmagergade, were revealed on the womenswear brand's Instagram account. Totême, founded in 2014 by Swedish couple Elin Kling and Karl Lindman, is known for its understated luxury look. Over the...

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Fashion

Off-White, Ronald van der Kemp and Toteme join official NYFW line up

The Council of Fashion Designers of America (CFDA) has revealed its official schedule for the spring/summer 2025 season of New York Fashion Week (NYFW), set to span September 6 to 11. More than 60 runway shows and designer presentations are on the roster, with a further selection set to be presented digitally or by appointment. Most of these...

Retail

Toteme opens first UK store in London

Swedish fashion house Toteme has opened its first European store outside of Sweden in London. The 1,937 square foot space, located at 12 Mount Street in London, launches with Toteme’s pre-spring 2024 collection, spanning all categories, including ready-to-wear, shoes, bags, accessories and the brand’s debut jewellery collection. The store design...

Fashion

Tôteme opens a flagship in Stockholm

Swedish fashion brand Toteme is opening its first physical store at Biblioteksgatan 5 in Libotekstan, Stockholm. The store will have an area of 225 square meters divided into two levels. Since its launch in 2014, Tôteme has quickly become one of the most popular brands in Sweden, and has a growing client base internationally. Their collections...

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Video: Toteme FW18 Stockholm Fashion Week

Toteme collection Fall Winter 2018/2019, Stockholm Fashion Week. Source: FF Channel, YouTube.

Retail

Totême opens design studio in Stockholm

Elin Kling, founder and CEO of Totême, has opened a new store concept in connection with her design studio at Tegnergatan 37 in Stockholm. On May 18, customers will have the opportunity to visit the brand's central location, try out garments, shop and interact with the team behind the creation. Shoppers will also be able to pre-order upcoming...