Travis Kelce news and archive

Tommy Hilfiger continues to drive growth through fashion-tainment

American fashion and lifestyle brand Tommy Hilfiger, known for its preppy “American cool” aesthetic, is continuing to drive forward with its fashion-tainment strategy, combining sports, fashion and entertainment, by adding NFL star Travis Kelce to its roster as it looks to target the growing pre-game tunnel walk. Tommy Hilfiger has a 40-year...

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Business

AEO Q2 earnings: Sydney Sweeney & Travis Kelce campaigns boost performance

American Eagle Outfitters (AEO) reported second-quarter net revenue of 1.28 billion dollars, down 1 percent year-over-year, with total comparable sales also declining by 1 percent. Despite the dip, the retailer posted its second-highest second-quarter revenue on record. Following the earnings release, shares rose nearly 1 percent in after-hours...

Fashion

American Eagle launched first-ever limited edition collaboration with Tru Kolors by Travis Kelce

American Eagle Outfitters has launched a debut limited edition collection with Tru Kolors by Travis Kelce, the sportswear and lifestyle brand from the American football tight end player. The collection launch comes a day after news broke of the Kansas City Chiefs footballer’s engagement to artist Taylor Swift. More than a year in the making, the...

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Fashion

Super Bowl arrivals are fashion's new red carpet

Celebrity arrives at the Super Bowl has become a prominent trend, with fashion brands capitalizsng on the opportunity to dress sports stars and tap into a previously overlooked demographic. Notably, Travis Kelce, the Kansas City Chiefs' tight end, donned a custom Amiri black sequined bouclé suit, while his girlfriend, singer Taylor Swift,...