True news and archive

Frugi appoints a new chief executive

Ethical and sustainable childrenswear and accessories brand Frugi has named Sarah Clark as its new chief executive. Clark will take up the reins on March 1, replacing Hugo Adams who has left the business to form his own consultancy. The childrenswear company said in a statement that Clark brings a wealth of experience in leading global brands...

News

Marks and Spencer partners with True to drive “digital innovation”

Marks and Spencer is pushing forward with its strategy of becoming a ‘digital-first’ retailer by partnering with True, Europe’s only specialist retail and consumer investment firm to access the latest retail-specific innovations and technologies to advance its “digital innovation”. In a press release, Marks and Spencer stated that the move mean...

BusinessFeatured

True acquires majority stake in kidswear brand Frugi

Private equity house True has acquired a majority stake in organic baby and kids clothing brand Frugi, and announces new chief executive to support the brand’s “ongoing scalable growth”. In a press statement, True stated that it would work with the existing management team to support Frugi’s expansion plans, while adding that Hugo Adams, former...