True Religion news and archive

True Religion appoints Andrew Rauch as SVP of global digital and ecommerce

The US denim and lifestyle brand True Religion has announced the appointment of Andrew Rauch as senior vice president of global digital and ecommerce. Rauch, who brings more than 20 years of experience as a digital commerce executive, will report directly to the US company chief executive officer (CEO) Michael Buckley. The appointment aligns...

Fairs|REPORT

Who's Next January 2026: Navigating a weakened fashion market

Who's Next January 2026, the trade show organised by WSN Développement in Paris dedicated to autumn/winter 2026/2027 ready-to-wear collections, confirms one thing: in a weakened market, brands like Blundstone, Leon & Harper and True Religion know exactly who they are. They use the trade show as a tool for relationship building and business...

Retail

Queens Center shift focus to Gen Z with new store openings

Queens Center, a shopping mall located in Elmhurst, New York, has announced the opening of four new retailers as it bolsters its retail offerings to attract younger shoppers and expand its lifestyle mix. Pacsun, A|X Armani Exchange, True Religion, and Dossier have all opened retail locations in the mall as Queens Center continues to evolve and...

Featured

Fashion

5 New York Fashion Week events open to the public

With American icon Michael Kors kicking off the official New York Fashion Week (NYFW) spring/summer 2026 ready-to-wear season on September 11, industry leaders and fashion professionals take over the city once more. Among the designers set to present their collections are Anna Sui, Alexander Wang, Calvin Klein Collection, Christian Siriano,...

FeaturedMember

Business

Borletti Group acquires minority stake in True Religion

Investment firm Borletti Group, founded by Maurizio Borletti and Paolo De Spirt, is strengthening its position in the fashion lifestyle market after acquiring a minority stake in American denim and casualwear brand True Religion, controlled by Acon Investments. The Borletti Group, which has more than 20 years of experience investing in premium...

Fashion |In Pictures

True Religion launches new brand platform with pop star Anitta

US lifestyle and denim brand True Religion is looking to ignite a “cultural movement” embracing individuality and self-expression with the launch of its new ‘Own Your True’ platform to help the brand reach its 1 billion US dollar goal. Michael Buckley, chief executive of True Religion, said in a statement: “The company is now well positioned to...

Member

Business

Acon Investments acquires True Religion

Acon Investments has acquired a controlling stake in True Religion, a lifestyle, apparel and accessories brand. Financial terms of the transaction were not disclosed. Founded in 2002, True Religion is known for its denim and apparel offerings for over two decades. Today, the brand is an omnichannel retailer with a rapidly growing ecommerce...

Member

Retail

True Religion launches refreshed loyalty program with new benefits ahead of the holiday season

Apparel and accessories brand True Religion has revamped its customer loyalty program, expanding its reward occasions and including omnichannel opportunities. Launching just ahead of Black Friday, the rebooted "True Rewards" program enhances customer connection by offering membership perks such as exclusive discounts, tailored shopping...

Member

Retail

True Religion expands retail footprint with four new store openings

Apparel and accessories brand True Religion is expanding its retail presence with the opening of four new locations nationwide. The new store locations include Katy and San Antonio, Texas; Brooklyn, New York; and Orland Park, Illinois. Each of the new stores is located in an area that has consistently seen an increase in demand from True...

Fashion

True Religion Launches Team True Content-Creator Platform

Apparel and accessories brand True Religion has launched a new content-creator platform under the name Team True. Bringing together content creators across the sports, music, film, and fashion industries who have authentic and genuine connections to the brand and True Religion consumers, the new platform aims to serve as a counterbalance to...

Fashion

True Religion enters shapewear category as it continues to up womenswear focus

Lifestyle brand True Religion has taken its first steps into the shapewear market with the launch of the ‘True Beauty Perfector’ collection, featuring pieces designed to enhance the silhouette. Among the line is the Jenny Curvy style jeans, which come in three washes and three different fits, each of which incorporate an “innovative curved back...

Fashion

True Religion announces new kids’ sportswear licensees

US lifestyle and apparel brand True Religion has signed two new kids’ sportswear licensing deals with Star Ride Kids and Mad Engine Global LLC to grow its kidswear offering. In a statement, True Religion said that Star Ride, a leading manufacturer of boys and girls fashion sportswear, distribution will include wholesale partners across the US...