True Religion news and archive

True Religion launches new brand platform with pop star Anitta

US lifestyle and denim brand True Religion is looking to ignite a “cultural movement” embracing individuality and self-expression with the launch of its new ‘Own Your True’ platform to help the brand reach its 1 billion US dollar goal. Michael Buckley, chief executive of True Religion, said in a statement: “The company is now well positioned to...

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Acon Investments acquires True Religion

Acon Investments has acquired a controlling stake in True Religion, a lifestyle, apparel and accessories brand. Financial terms of the transaction were not disclosed. Founded in 2002, True Religion is known for its denim and apparel offerings for over two decades. Today, the brand is an omnichannel retailer with a rapidly growing ecommerce...

Retail

True Religion launches refreshed loyalty program with new benefits ahead of the holiday season

Apparel and accessories brand True Religion has revamped its customer loyalty program, expanding its reward occasions and including omnichannel opportunities. Launching just ahead of Black Friday, the rebooted "True Rewards" program enhances customer connection by offering membership perks such as exclusive discounts, tailored shopping...

Retail

True Religion expands retail footprint with four new store openings

Apparel and accessories brand True Religion is expanding its retail presence with the opening of four new locations nationwide. The new store locations include Katy and San Antonio, Texas; Brooklyn, New York; and Orland Park, Illinois. Each of the new stores is located in an area that has consistently seen an increase in demand from True...

Fashion

True Religion Launches Team True Content-Creator Platform

Apparel and accessories brand True Religion has launched a new content-creator platform under the name Team True. Bringing together content creators across the sports, music, film, and fashion industries who have authentic and genuine connections to the brand and True Religion consumers, the new platform aims to serve as a counterbalance to...

Fashion

True Religion enters shapewear category as it continues to up womenswear focus

Lifestyle brand True Religion has taken its first steps into the shapewear market with the launch of the ‘True Beauty Perfector’ collection, featuring pieces designed to enhance the silhouette. Among the line is the Jenny Curvy style jeans, which come in three washes and three different fits, each of which incorporate an “innovative curved back...

Fashion

True Religion announces new kids’ sportswear licensees

US lifestyle and apparel brand True Religion has signed two new kids’ sportswear licensing deals with Star Ride Kids and Mad Engine Global LLC to grow its kidswear offering. In a statement, True Religion said that Star Ride, a leading manufacturer of boys and girls fashion sportswear, distribution will include wholesale partners across the US...

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True Religion signs footwear licensing agreement with Orly

True Religion has signed a new footwear licensing agreement with Orly Corporation. The company said in a statement that True Religion’s new footwear collection for men, women, and kids will launch in fall 2024. “As we continue to broaden our lifestyle portfolio, we’re pleased to enter into a new footwear partnership. Orly, our new licensee,...

Fashion

True Religion to launch first ever pet collection

US lifestyle apparel brand True Religion is set to launch its first collection for pets. Partnering with Wiesner Products Inc. under its pet division, Paw NYC, the company is licensed to develop and distribute True Religion-branded products for both dogs and cats. Set to launch in Spring 2024, the new collection will include pet apparel, beds,...

Fashion

True Religion collaborates with Urban Outfitters for exclusive collection

Lifestyle apparel brand True Religion has partnered with Urban Outfitters to create an exclusive capsule collection for women. The capsule collection taps into the early 2000s and Y2K trends and features updated versions of True Reilgion's best-selling denim styles. Key items in the capsule collection include baggy cargo jeans, a denim maxi...

Fashion |In Pictures

True Religion unveils capsule collection with Playboy

Apparel and accessories brand True Religion has unveiled its first product collaboration with lifestyle brand Playboy for men and women. The ‘True Religion x Playboy World Tour’ capsule collection features the instantly recognisable Playboy ‘Rabbit Head’ logo across a variety of styles, including T-shirts, hoodies, denim skirts, jeans, shorts,...

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True Religion to expand in Asia, Africa and the Middle East

US denim brand True Religion has announced plans to expand its international presence in Asia, Africa, and the Middle East. In a statement, True Religion said that it plans to enter new markets, including India, Indonesia, South Korea, the Philippines, South Africa, Lebanon, and Qatar, as part of its global expansion strategy. Bringing the total...