Twitch news and archive

Amazon Fashion launches first-ever Twitch campaign

Amazon Fashion Europe has announced its first-ever partnership with Twitch, the video livestreaming service that focuses on video gaming streaming, to showcase its best summer styles and brands, including Tommy Hilfiger and Reebok. The collaboration will see two teams of Twitch content creators enter into a week-long European road trip from July...

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Fashion

Dior to unveil men's pre-fall collection on Twitch

Well, this is certainly a first in fashion history. Dior has announced their latest pre-fall collection will be debuting on streaming platform Twitch in lieu of an in-person fashion show. The collection will also feature Dior’s latest collaboration with artist Kenny Scharf. The show will debut on December 8 at 2 p.m. CET on Dior.com. With the...

Fashion

Burberry selects Twitch as the livestream platform for SS21 show

As the pandemic continues, livestream fashion shows are being brought in by many designers. However, this is not a new concept for Burberry. Burberry became the first luxury brand to livestream its runway show to a global audience in 2010. They have previously broadcasted the shows on their website and all major social platforms. As well as...