Underwear news and archive

Jockey marks 150th Anniversary with year-long celebration

American heritage underwear and apparel brand Jockey is marking its 150th anniversary with a yearlong celebration of strategic partnerships and a limited-edition Jockey 1876 collection designed to honour its legacy and future. Founded in 1876 by a small company, S.T. Cooper & Sons, with a mission to satisfy "the human need for comfort,” Jockey...

Fashion

M&S to sell stoma underwear for children

Marks & Spencer has become the first UK high street retailer to launch dedicated stoma underwear for children, extending its existing stoma range for women and men, as it looks “to normalise inclusive design while breaking down barriers to access and affordability”. A stoma is a surgically created opening on the abdomen that allows waste to...

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Business

Authentic to expand Nautica in Brazil with Altomax

Authentic Brands Group (Authentic), the global brand development and licensing platform, has announced a strategic partnership with Altomax, a company specialising in premium underwear and socks, and owner of several well-known brands in the Brazilian market, to expand its Nautica brand in Brazil. Under the long-term agreement, Altomax will...

Fashion

Adore Me expands loungewear and debuts first men's underwear

New York-based intimate apparel brand Adore Me has expanded its loungewear offering with a new collection and moved into a new product category with the launch of its first-ever men’s underwear. Building on its current loungewear offering, the new collection, named ‘Soft Touch,’ features more than a hundred styles in three fabrics: Jersey, rib...

Fashion

Sloggi expands reach in the UK with Matalan deal

Comfort-first underwear and bodywear brand Sloggi is expanding its reach in the UK with a wholesale deal that will launch key collections across 20 Matalan stores. Sloggi will be selling its signature collections, including Basic+, which offers super soft fabrications across maxi, tai and midi styles with smooth seams; GO Crush, designed for...

Fashion

Modibodi named period-proof underwear sponsor of West Ham United Women

Leak-proof apparel and underwear brand Modibodi has been named the official back of shorts and period-proof underwear partner of West Ham United Women’s team. Described as a “groundbreaking partnership,” the move will see Modibodi becoming the first period-proof underwear brand to feature on-kit in women’s football, with its brand name appearing...

FashionPress Release

adidas introduces Riccardo Calafiori as first ever underwear ambassador

Today, adidas announces Riccardo Calafiori as the first ever ambassador for the brand’s style-focused range of underwear. Selected for his self-expression on and off the pitch, the Italian defender is the perfect partner to celebrate the confidence that comes from wearing underwear built for and born from sport. To introduce the Active Flex...

Retail

Australian underwear label Bonds makes its US debut

Australian underwear brand Bonds has made its official debut in the United States. Founded in 1915 by George Bond, the brand has expanded over the last 100-plus years into an Aussie icon. “We’re thrilled to introduce our iconic underwear and signature Aussie spirit to the US,” said Tanya Deans, president of Bonds Australia, in a statement. “...

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Nudea recertifies as B Corp with increased Impact Score

Underwear and sleepwear brand Nudea has confirmed its recertification as a B Corporation for which it recorded an increased B Impact Score compared to when it was initially certified in 2022. This time round, global nonprofit B Lab, which grants the B Corp certifications, gave Nudea an “exemplary” score of 117.6, up from its prior 103 and well...

Fashion

M&S unveils first-ever women’s and men’s underwear campaign

British retailer Marks & Spencer has unveiled its first-ever cross-business underwear campaign spanning across womenswear and menswear as it looks to cement its market-leading position in women’s and men’s underwear. The ‘Make an Understatement’ campaign launches on Thursday, February 20, and is part of the retailer’s continued drive to change...

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Business

Snuggs secures 5 million euros to accelerate growth

Europe’s largest period underwear brand Snuggs has secured 5 million euros in funding led by Amsterdam-based investment group TripleB, to bring its total funding to 12 million euros. The brand will use the investment to further its mission of making period care “more comfortable, sustainable and widely accessible” as it looks to grow its retail...

FashionPress Release

MAGIC Bodyfashion launches new styles

MAGIC Bodyfashion introduces new styles: • Posture Bra • Body Control Bermuda • V-Bra (kleur extensie) • Suedine Look legging • MAGIC Legging • MAGIC Tights MAGIC Bodyfashion extends Dream Shapers collection with new shapewear styles MAGIC Bodyfashion recently introduced two new highly corrective shapewear styles: the Posture Bra and the Body...