Underwear news and archive

Skims launches menswear line with Neymar campaign

Kim Kardashian’s shapewear and swimwear brand Skims is expanding into menswear with the launch of Skims Mens, driven by the fact that 10 percent of the brand’s customers are already men. Skims Mens, available from October 26, will offer “technically constructed” briefs and ultra-soft boxers, as well as comfortable tanks and T-shirts rooted in “...

Fashion Featured

Community Clothing looking to bring underwear manufacturing back to Wales

Patrick Grant’s clothing brand and social enterprise, Community Clothing, is looking to reignite Welsh underwear manufacturing with a new inclusive range of affordable, high-quality underwear for men and women made in Wales. Community Clothing, known for championing British manufacturing through its partnership with 42 factories across the UK,...

Fashion

Monki launches underwear capsule to raise awareness about body dysmorphia

Swedish fashion retailer Monki and the Body Dysmorphic Disorder Foundation (BDDF) joined forces to shed light on the psychological condition called body dysmorphic disorder (BDD) by releasing a limited edition underwear line. The BDDF is a charity organisation aiming to spread awareness, information and support on the under-diagnosed disorder,...

FashionPress Release

Woron: Eco Underwear created by women, for women

The Copenhagen based sustainable brand Woron was established as a result of a collaboration between the two sisters Arina and Anya. The sisters both have a passion for life in the slow lane and both share an enthusiasm for sustainable underwear and everyday essentials. Besides standing for confident women, the sisters strive to promote a...

Business

Lingerie brand Parade moves into 200 million dollar valuation

Parade, a direct-to-consumer underwear brand, has reportedly entered into a 200 million dollar valuation following its latest round of funding. The news is according to the brand’s founder and CEO Cami Téllez, who told WWD about the new fundraising at the recent Femmy Awards in New York City, during which Parade won the ‘rising star award’....

Business

Victoria’s Secret launches programme donating undergarments to women

Victoria’s Secret has launched a new programme through which it has said it is aiming to donate essential undergarments to one million women and young adults by 2025. The ‘VS&Co Essentials’ initiative will begin with a donation of nearly one million panties to be distributed to around 140,000 women across the US, with each to receive a one-week...

Fashion

FALKE Daily Underwear launches in wholesale business

FALKE is now also launching Daily Underwear in the wholesale sector. Long-time retail partner Easton International is taking over distribution in the USA. The two new series follow the FALKE claim to accompany people in every step of life with new ideas and modern products. The shirts, tops, hipsters, slips and boxers are indispensable...

Report

Essity acquires majority stake in period underwear brand Knix

Hygiene company Essity has announced that it has acquired an 80 percent stake in leak proof apparel brand Knix Wear Inc., with a purchase price amounting to 320 million dollars. Through the acquisition of the Canadian label, which is still subject to regulatory approvals and expects to finalise in the second half of 2022, Essity hopes to become...

Business

Reusable period wear brand Nora launches through Frugi Group

The Frugi Group has announced the launch of a new reusable period wear brand, Nora, with the goal of being a “movement for change” in the menstruation industry. Manufactured in Nora’s Glasgow-based factory, products include reusable liners, pads, period cups and period pants, as well as single pads and ‘Try Me Kits’ that allow customers to try...

Report

Thinx appoints Meghan Davis as new CEO

US underwear brand Thinx has appointed Meghan Davis as its new CEO as current chief Maria Molland steps down to spend time with her young children. Davis joins the company with over 20 years of experience in the healthcare and beauty industry. She joins from US healthcare giant Johnson & Johnson where she spent the most part of her career, most...

Fashion

Adidas unveils full-range underwear collections with Delta Galil

Adidas and Delta Galil have unveiled the full-range men’s and women’s underwear collections for Adidas Originals and Badge of Sport. The new Adidas underwear collections offer a wide range of underwear separates including thongs, bikinis, briefs, trunks and boxer shorts, plus an assortment of bralettes, bramis, tank tops, bodysuits and T-shirts...

Report

Underwear brand Parade launches in the UK

Inclusive underwear brand Parade is expanding into the UK market, after securing 20 million US dollars in Series B funding led by Stripes in 2021. Parade’s venture into the UK marks its first into a new territory outside of North America and forms part of a wider global expansion strategy, which will be followed up with a launch in Australia in...