Home

Tags

Underwear

Underwear news and archive

Monki launches underwear capsule to raise awareness about body dysmorphia

Swedish fashion retailer Monki and the Body Dysmorphic Disorder Foundation (BDDF) joined forces to shed light on the psychological condition called body dysmorphic disorder (BDD) by releasing a limited edition underwear line. The BDDF is a charity organisation aiming to spread awareness, information and support on the under-diagnosed disorder,...

Mar 6, 2023

Fashion

Woron: Eco Underwear created by women, for women

The Copenhagen based sustainable brand Woron was established as a result of a collaboration between the two sisters Arina and Anya. The sisters both have a passion for life in the slow lane and both share an enthusiasm for sustainable underwear and everyday essentials. Besides standing for confident women, the sisters strive to promote a...

Sep 6, 2022

Business

Lingerie brand Parade moves into 200 million dollar valuation

Parade, a direct-to-consumer underwear brand, has reportedly entered into a 200 million dollar valuation following its latest round of funding. The news is according to the brand’s founder and CEO Cami Téllez, who told WWD about the new fundraising at the recent Femmy Awards in New York City, during which Parade won the ‘rising star award’....

Aug 12, 2022

Business

Victoria’s Secret launches programme donating undergarments to women

Victoria’s Secret has launched a new programme through which it has said it is aiming to donate essential undergarments to one million women and young adults by 2025. The ‘VS&Co Essentials’ initiative will begin with a donation of nearly one million panties to be distributed to around 140,000 women across the US, with each to receive a one-week...

Aug 11, 2022

Fashion

FALKE Daily Underwear launches in wholesale business

FALKE is now also launching Daily Underwear in the wholesale sector. Long-time retail partner Easton International is taking over distribution in the USA. The two new series follow the FALKE claim to accompany people in every step of life with new ideas and modern products. The shirts, tops, hipsters, slips and boxers are indispensable...

Jul 29, 2022

Report

Essity acquires majority stake in period underwear brand Knix

Hygiene company Essity has announced that it has acquired an 80 percent stake in leak proof apparel brand Knix Wear Inc., with a purchase price amounting to 320 million dollars. Through the acquisition of the Canadian label, which is still subject to regulatory approvals and expects to finalise in the second half of 2022, Essity hopes to become...

Jul 8, 2022

Business

Reusable period wear brand Nora launches through Frugi Group

The Frugi Group has announced the launch of a new reusable period wear brand, Nora, with the goal of being a “movement for change” in the menstruation industry. Manufactured in Nora’s Glasgow-based factory, products include reusable liners, pads, period cups and period pants, as well as single pads and ‘Try Me Kits’ that allow customers to try...

Jun 9, 2022

Report

Thinx appoints Meghan Davis as new CEO

US underwear brand Thinx has appointed Meghan Davis as its new CEO as current chief Maria Molland steps down to spend time with her young children. Davis joins the company with over 20 years of experience in the healthcare and beauty industry. She joins from US healthcare giant Johnson & Johnson where she spent the most part of her career, most...

May 25, 2022

Fashion

Adidas unveils full-range underwear collections with Delta Galil

Adidas and Delta Galil have unveiled the full-range men’s and women’s underwear collections for Adidas Originals and Badge of Sport. The new Adidas underwear collections offer a wide range of underwear separates including thongs, bikinis, briefs, trunks and boxer shorts, plus an assortment of bralettes, bramis, tank tops, bodysuits and T-shirts...

May 12, 2022

Report

Underwear brand Parade launches in the UK

Inclusive underwear brand Parade is expanding into the UK market, after securing 20 million US dollars in Series B funding led by Stripes in 2021. Parade’s venture into the UK marks its first into a new territory outside of North America and forms part of a wider global expansion strategy, which will be followed up with a launch in Australia in...

Mar 14, 2022

Report

Kimberly-Clark acquires majority stake in period panty brand, Thinx

Hygiene product group Kimberly-Clark Corporation has completed its acquisition of a majority stake in Thinx Inc., a period underwear company. It comes as the group continues to build on its portfolio of period and light bladder leakage solutions. Terms of the transaction have not been disclosed. The acquisition looks to push Thinx underwear into...

Feb 25, 2022

Fashion Featured

Modibodi launches world-first biodegradable period-proof underwear

Australian leak-proof apparel brand Modibodi have launched what they claim is the world’s first biodegradable period and pee proof underwear. The Modibodi Biodegradable Brief is an innovative solution for end-of-life period and pee proof underwear, which utilises a combination of natural and bioengineered synthetic textiles, and is 97 percent...

Feb 2, 2022