unknwn news and archive

Unknwn launches private label with campaign starring LeBron James

NBA star LeBron James stars in the latest campaign for his sports and streetwear label Unknwn, showcasing the brand’s latest collection, “Collection 001.” The L.A. Lakers team member—who owns the clothing brand with Jaron Kanfer and Frankie Walker Jr.—chose to be in the new campaign because the brand has “always been a reflection of its owners,”...

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Fashion

In Pictures: Unknwn launches travel basics collection

Unknwn, the sports and streetwear brand owned by LeBron James, Jaron Kanfer, and Frankie Walker, is launching a luxury travel basics collection called ‘Hotel’ on August 2. The Hotel capsule collection aims to refine the idea of loungewear, added the brand, with the pieces designed in-house using custom cut silhouettes, ranging from pool-wear to...