Fine jeweler brand and retailer Zales is deepening its connection to the tennis world in honor of its 100th anniversary by sponsoring select players during the upcoming US Open matches. In addition, the Signet-owned diamond jeweler has also partnered with Prince, a global racquet sports and lifestyle brand, to create a special capsule...
Aug 27, 2024
Aperol, the iconic aperitif known for its bright orange hue, has unveiled a tennis capsule collection to celebrate its return as an official partner of the US Open tennis championship in New York City for a second year. As well as having a branded indoor-outdoor patio space, located off the grounds' primary esplanade, just east of the main...
Aug 19, 2024
Jewellery and accessories brand Tiffany & Co has announced that it will continue to serve as the Official Trophy Partner of the US Open after signing a multiyear partnership renewal with the United States Tennis Association (USTA). For the past 37 years, Tiffany & Co has crafted trophies featured throughout the US Open, including the keepsake...
Aug 22, 2023
Ralph Lauren is set to unveil its latest foray into the world of wearable tech today during the opening day of the US Open: the Polo Tech Shirt, highlighting the debut of the global sporting event being used as a platform to launch a collection of wearable products. The new Polo has sensors knitted into the core of the shirt which read its...
Aug 25, 2014