Victoria's Secret news and archive

Lulus launches on Amazon & partners with Victoria's Secret as part of digital wholesale push

Lulus has launched a dedicated storefront on Amazon and a new online wholesale partnership with Victoria’s Secret (VS), as the California-based fashion brand strengthens its online wholesale presence. The dedicated Lulus storefront on Amazon offers a curated dress assortment from Lulus, with the majority of styles available exclusively on Amazon...

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Victoria's Secret exceeds expectations in fiscal year 2025/26

US lingerie group Victoria’s Secret & Co. reported surprisingly positive results for the 2025/26 fiscal year on Thursday. Thanks in large part to a strong final quarter, the parent company of the Victoria's Secret, Pink and Adore Me brands exceeded its own forecasts. In the most recent fiscal year, which ended on January 31, group sales reached...

Retail

Victoria's Secret to open first German store in Hamburg

US lingerie retailer Victoria’s Secret & Co. is set to launch its German expansion in Hamburg. A store is scheduled to open in the city centre later this year. The Bischofswerda-based PTH Group, which has been secured as Victoria's Secret's franchise partner for the German market, confirmed the press reports. The US label will occupy a space of...

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Victoria’s Secret raises FY guidance as Q3 outperforms

Lingerie giant Victoria’s Secret is remaining on course with CEO Hillary Super’s ‘Path to Potential’ strategy, driving outperformance in the third quarter and improving guidance for the full year. For the quarter ended November 1, 2025, the company posted a net sales increase of 9 percent versus the same period last year, amounting to 1.472...

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Fashion

Canopy adds eight new fashion partners as industry pressure mounts to protect ancient forests

Environmental non-profit Canopy has expanded its fashion-sector coalition, adding eight companies to its Pack4Good and CanopyStyle initiatives in a move that underscores the industry’s accelerating pivot toward forest-free materials. Marc O’Polo, Victoria’s Secret & Co., Akyn, Mint Velvet, Spell, OUTnABOUT, DÔEN and ICICLE have all signed on to...

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Victoria’s Secret faces renewed pressure from billionaire investor

Victoria’s Secret is facing heightened pressure from billionaire investor Brett Blundy, who is continuing to pursue a place on the lingerie giant’s board. Blundy – chairman of BBRC International Pte Limited (BBRC), which owns a 12.9 percent stake in Victoria’s Secret – is accusing the brand and its leadership team of shutting him off from being...

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Analysis: Victoria’s Secret & Co. navigates market volatility with strategic pivot and focus on core strengths

Victoria's Secret & Co., the US-based specialty retailer, operates primarily in the apparel sector, focusing on intimate apparel, loungewear, and beauty products. Its core activities revolve around the design, marketing, and sale of its merchandise under the Victoria's Secret and PINK brand names. The recent analysis of the company's financial...

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Victoria’s Secret Q2 sales up as momentum accelerates under new leadership

Victoria’s Secret welcomed a marginal increase in sales for the second quarter of the financial year, prompting the lingerie giant to raise its full-year outlook. For the 13-week period ended August 2, the company saw net sales rise 3 percent year-over-year, from 1.417 billion dollars in the year prior to 1.459 billion dollars. This came above...

People

Adore Me founder exits as Victoria’s Secret appoints new leadership

Morgan Hermand-Waiche, the founder of Adore Me, has exited the company, with a new executive said to have been appointed by the lingerie brand’s parent, Victoria’s Secret. Christine Vellani is believed to have stepped into the role of president of Adore Me, as revealed on her LinkedIn page, and initially reported on by Bloomberg. To the media...

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Activist investor ramps up pressure on Victoria’s Secret to disperse board

Barington Capital Group has called on Victoria’s Secret to make significant board changes in order to protect the lingerie brand from any hostile takeovers. This is according to sources for Reuters, which also referenced a letter from the activist investor issued to shareholders of Victoria’s Secret. In the letter, Barington, which owns over 1...

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Tariff increases: Victoria's Secret lowers profit forecast

Last week, US lingerie retailer Victoria's Secret and Co. (VS) had to postpone the publication of its final results for the first quarter of the 2025/26 financial year. At the time, a security-relevant incident in the IT system prevented the interim report from being completed on time. On Wednesday, the parent company of the Victoria's Secret,...

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Business

Following ‘security incident’ Victoria’s Secret postpones publication of quarterly figures

Last week, US lingerie retailer Victoria’s Secret & Co. (VS) was forced to temporarily suspend its online business following a ‘security incident affecting its IT systems’. Media reports indicated the company had fallen victim to a hacker attack. On Tuesday, the group provided an initial overview of the consequences of the suspected attack. It...