Vicunha news and archive

Vicunha introduces project for reducing water consumption in jeans production

Together with Ecoera, H2O-Company and Initiativa Verde, Brazilian denim specialist Vicunha has introduced a pioneering project to measure water consumption – from cotton cultivation to the end consumer. Using the obtained insights and data, Vicunha announced in a press release yesterday that it now wants to define new targets for reducing water...

Fairs

Kingpins to name top 10 most sustainable products at shows

Organizers of denim trade fair Kingpins have announced a new initiative to help buyers and brands identify the most sustainable products at the shows. The new Kingpins’ Most Sustainable Products (MSP) initiative will choose ten of the most sustainable products at each of its Amsterdam shows as decided by two denim industry experts, Miguel...

News

In Picture: Berlin University of the Arts X Vicunha

The Universität der Künste Berlin (Berlin University of the Arts) has finished their denim project with its partner Vicunha. The Brazilian denim specialist Vicunha is supporting students from UdK Berlin by sponsoring materials that have allowed them to carry out a particularly experimental denim project. Under the title ‘Jeans Otaku’ the only...

Fashion |INTERVIEW Featured

Vicunha: "One has to be very big and work keenly to stand one's ground"

Denim production is one of the most labour- and material-intensive processes of the textile and apparel industry. Denim producers have to also work in a sustainable and environmentally conscious way to remain competitive as well as provide good conditions for their workers. FashionUnited talked with Thomas Dislich, director for Europe and Asia...