Virtual Showroom news and archive

JOOR: Three Tips for Heading Back to the Showroom

For months now, pundits and press have been predicting the start of a new “roaring 20’s” for fashion. On the heels of the late-April Oscars, the red carpet is back. This comes as welcome news to brands and retailers alike, and it begs the question of how we will return to in-person buying and selling. Here are a few things to keep in mind. 1....

BusinessPartner Content

A Digitalization of the Entire Fashion- and Lifestyle Industry

Brands have been highly affected by the current COVID-19 pandemic. Physical stores being forced to close, companies closing stores due to declining revenue as well as distribution and production difficulties affecting stock inventory. Furthermore, we have seen a fast digitalization of the entire industry with digital fashion fairs popping up all...

Retail

BrandLab experiences growth of 500 percent thanks to its virtual showrooms

BrandLab, a virtual reality showroom developer, has experienced a 2,000 percent increase in customer enquiries as fashion brands rapidly seek new routes to market due to Covid-19. The fashion buying industry was forced to be innovative and creative in adapting to the new challenges. The company, between May and June, experienced a 500 percent...