Visual Merchandising news and archive

When the moment is the message: fashion marketing at sports’ biggest stages

Arriving at the top of the escalator in Antwerp’s flagship Zara store, shoppers are met with a mannequin dressed head to toe in white. The look is instantly recognisable. Worn by Bad Bunny during his Super Bowl performance, it went viral within hours. Much of the post-game commentary focused on the estimated “media value” of the appearance, but...

RetailPartner Content

Inside The North Face’s Retail Evolution

Visual Merchandising often lives somewhere between strategy and reality. Between headquarters and the field. Between intention and execution. At The North Face, that balance is part of everyday life. Based at the Stabio headquarters, Sofia Mincuzzi, Visual Merchandising Coordinator, works at the heart of this connection. From coordinating retail...

BusinessPartner Content

Enhancing In-Store Customer Experience With IWD’s 3D Program: Insights from a Visual Merchandising Specialist at Asics

To strengthen their position in the fiercely competitive sporting goods industry, ASICS recognized the imperative to enhance their retail buying and planning processes. The quest for a solution that could empower their visual merchandising departments and elevate the overall customer experience started. Visualizing Store Planning: Minimizing...

Featured

Retail

Less is more, the new retail concept promoting minimal merchandise

One of the latest trends in retail flies in the face of everything we had come to understand about the merchandising assortment in our favorite stores. Less is more. This alternative retail experience is designed to place people not products at its center with a particular focus on the younger customer. Could this signal the end of the...

Fashion Partner Content

Christine Boland Live@Lunch inspiration intermezzo: Interior and Colours special

Over your lunch break, get to know everything about the trends in interior (including visual merchandising) and colour for the coming year. Sounds great, right? Tune in at Christine Boland’s recurrent Live@Lunch inspiration intermezzos and - in a short but very inspiring 30 minute session - the renowned trend analyst will provide you with just...

FeaturedMember

Retail

Window displays done right: 7 expert tips to get shoppers to come in

Window displays serve for much more than just informing passers-by about the products on offer, the price range to be expected and whether the store is or isn’t holding a sale. When done right, window displays intrigue consumers not only about the products, but the entire ambient inside the store. Take the aesthetics of a shop window as an...