Viya news and archive

Chinese influencer dubbed 'livestream queen' hit with record fine

The social media accounts of an influencer known as China's 'livestreaming queen' disappeared on Tuesday, after she was ordered to pay a record 200 million dollar fine for tax evasion. Huang Wei, known by her username Viya, is one of China's most prominent livestreamers in an e-commerce sector that has accelerated its rapid growth despite the...

Fashion

In its latest crackdown, China fines top livestream influencer Viya 210 million dollars for tax evasion

One of China’s most prolific online sales influencers, Huang Wei, better known as Viya in her livestream persona, was fined a record 210 million dollars (1.34 billion yuan) for tax evasion. Viya, who sells and moves millions of goods via livestreaming, allegedly failed to declare more than 700 million yuan in taxes between 2019 and 2020....