Southern Californian performance lifestyle brand Vuori has announced a partnership with the Gerber-Crawford family, which will see supermodel Cindy Crawford and her husband Rande Gerber, alongside their model children Presley Gerber and Kaia Gerber become long-term collaborators of the brand. In a statement, Vuori said that the Gerber-Crawford...
May 1, 2025
Southern Californian performance apparel brand Vuori has announced it received a 825 million dollar investment, raising its valuation to 5.5 billion dollars. The funding round was led by General Atlantic and Stripes, alongside a cohort of additional investors. Structured as a secondary tender offer, the funding will see the leading investors...
Nov 11, 2024
Southern Californian performance lifestyle brand Vuori has opened its first international flagship store on Regent Street in London as it looks to strengthen its presence in the UK. The 4,000 square foot store marks the brand’s first UK flagship and second London opening, following the successful opening of its Covent Garden store in 2022, and...
Nov 1, 2024
Performance apparel brand Vuori has announced the appointment of Karen Riley-Grant to the role of chief marketing officer, effective from January 22. Riley-Grant confirmed the move in a post on LinkedIn, where she said: “I feel incredibly fortunate to have spent my entire career working for authentic brands, alongside incredible people. “Well,...
Dec 21, 2023
US activewear brand Vuori has announced four new executive hires: a chief operations officer (COO), general counsel and corporate secretary, chief people officer, and chief information officer (CIO). The Southern California-inspired performance apparel brand named Hugh Garrity as new COO. He joins from Yeti, where he served as head of global...
Apr 19, 2023
US activewear brand Vuori is continuing its speedy expansion with the announcement it has entered China, Hong Kong, Singapore, the Middle East, and Mexico. Shoppers in those markets can now buy from the Southern California-inspired label through branded e-commerce shops. For now, shoppers in China can buy its products exclusively from Tmall. “We...
Sep 29, 2022
US activewear brand Vuori is expanding to seven new markets after receiving a valuation of 4 billion dollars last year. The Southern California-inspired brand is entering the UK, France, Germany, Ireland, the Netherlands, Australia, and Canada, marking the first steps of a global expansion announced in late 2021. The brand will now be available...
Mar 31, 2022
The valuation of US activewear brand Vuori has increased to 4 billion dollars after securing a 400 million dollar investment from SoftBank Vision Fund 2 as it sets its eyes on global expansion. The Southern California-inspired performance apparel brand will use the investment to kick off an international expansion next year by launching an...
Oct 14, 2021
New York - Vuori, a, California-based performance apparel brand, has received a 45 million dollars growth equity investment from Norwest Venture Partners. Jon Kossow, Managing Partner at Norwest, will join Vuori’s board of directors as part of the deal. The company intends to use the funds to continue to bring new products to market. Launched in...
Aug 18, 2019
Norwest Venture Partners has announced it has made a growth equity investment in Vuori, a performance apparel brand based in Encinitas, California. Vuori is profitable and has experienced rapid growth since its founding in 2015. Jon Kossow, managing partner at Norwest, will join Vuori's board of directors as part of this minority investment....
Aug 16, 2019
