Fashion label 9dcc, which combines physical clothing with NFTs on the Ethereum blockchain, is ceasing operations at the end of May. This was announced yesterday by founder Gmoney, an anonymous creator and collaborator in the NFT world, via the platform X (formerly Twitter). Since its launch in 2022, the brand gained recognition with ‘network...
May 28, 2025
Sportswear giant Reebok has announced a new partnership with artificial intelligence (AI) and metaverse tech firm Futureverse that will see the duo work together on a series of AI, Web3, gaming and metaverse experiences for customers. The move comes as Reebok looks to broaden the ways in which customers can interact with its products, bringing...
Dec 8, 2023
Lisbon - How are efforts in leveraging blockchain, NFTs, and tokenization enhancing customer experiences, building loyalty, and adapting to changing market trends? It is this question that IWC Schaffhausen has attempted to answer through the ongoing integration of new digitally enhanced initiatives at the company. Speaking at tech conference Web...
Nov 24, 2023
Louis Vuitton has joined the ranks of digital collectables, launching a luxury NFT based on its iconic travel trunk, an archive design created over 160 years go. Deep-pocketed travelers and collectors can acquire the NFT for 34,000 pounds, 39,000 euros or 42,000 dollars. Purchasers of the phygital product will receive both the NFT and a bespoke...
Jun 12, 2023
US-based MetaZ Holdings has announced it has attracted a Series A Investment from Pinewood Capital to support its Web3 sneaker resale platform. The company operates Meta[Z], a marketplace where sneakers are traded in the form of a non-fungible token (NFT), allowing their owners to trade collectable sneakers without damaging them or needing to...
May 9, 2023
Swoosh, Nike’s new platform for virtual creators, announced the drop of its first virtual collection, called Our Force 1 (OF1), which was co-curated by the Swoosh community and acts as an homage to the classic Air Force 1 (AF1) shoe. Users can choose between two digital “boxes”: The Classic Remix box contains a custom AF1 with a nostalgic twist...
Apr 24, 2023
Italian fashion house Gucci is continuing to bet on the metaverse and Web3. Last September, the company CMO even switched roles and became CEO of Gucci Vault and Metaverse Ventures. In this episode of the The Business of Fashion Podcast, BOF explains why the fashion house believes strongly in this technology. Source: The Business of Fashion Podcast
Mar 31, 2023
While the digital world is somewhat accessible to all, for many brands it can be a time consuming and costly venture to step into, leaving many startups and independents at a loss for how to enter this increasingly important market. It is this element that new Web3 platform Madeium wants to tackle, with a mission to help everyone from athletes...
Mar 17, 2023
Luxury e-tailer Farfetch has announced, together with its partner Outlier Ventures, that it has opened applications for the second edition of its Dream Assembly Base Camp. For Cohort Two, the accelerator programme will continue to follow a 12-week remote schedule, providing participants with a curated line up of mentorship, networking and...
Jan 31, 2023
Spatial Labs, an infrastructure company powering Web3 technology, has announced the closing of a 10 million dollar seed funding round led by venture firm Blockchain Capital. The funding brings the company’s total financing to over 14 million dollars, with Jay-Z’s Marcy Venture Capitals also returning to back the start-up. In a release, Spatial...
Jan 27, 2023
Luxury fashion platform Syky has announced the closing of a 9.5 million dollar funding round led by Alexis Ohanian’s firm Seven Seven Six. The company, formed by Ralph Lauren’s former chief digital and content officer Alice Delahunt, is centred around blockchain technology, and aims to serve as an incubator, marketplace and social community for...
Jan 17, 2023
Digital fashion continues to be at the centre of discussion within the industry. However, its swift evolution over the course of 2022 has seen it expand beyond virtual clothing collections and gaming collaborations. As this sector proceeds into new realms, FashionUnited has assembled some trends in the digital fashion industry that could be...
Jan 6, 2023