Weekend Max Mara news and archive

Weekend Max Mara and Sebago launch capsule for SS2026

The new edition of the “A Weekend with Sebago” capsule collection for the spring/summer 2026 season offers a reinterpretation of the Docksides, Sebago's boat shoe. The collaboration between Weekend Max Mara and Sebago now reaches its third and final edition. This version, characterised by a white sole, is available in four different variations:...

FashionPress Release

Weekend Max Mara SS26 ad campaign: destination Mallorca

Destination Mallorca! Get ready for an adventure with the new spring/summer 2026 advertising campaign by Weekend Max Mara. It is a journey of freedom and exploration on the island of Majorca, Spain, amidst the sun's glow and the warm light of sunsets. The protagonist unleashes her adventurous spirit on an unforgettable road trip, balancing the...

FashionPress Release

Weekend Max Mara FW26: 'Into the Forest'

Weekend Max Mara unveils its new Signature Collection, titled “Into the Forest: A Weekend with Robert Rabensteiner”. The collection is a compelling oxymoron, blending nature with city life. It contrasts days spent in the Alps with evenings dedicated to cultural events. This new project for the autumn/winter 2026-27 season was created in...