Weird Fish news and archive

Weird Fish appoints Crew Clothing’s David Butler to CEO

British retailer Weird Fish is understood to have hired David Butler as its newest chief executive officer. Butler joins the company from Crew Clothing, where he has been in the helm position for seven years, first entering as CEO in 2017. Prior to this, he had served as managing director, Europe, for Ecco over the course of six years and had...

Business

Weird Fish accelerates oversea expansion with Next and Zalando partnership

British clothing brand Weird Fish has announced new partnerships with online retailers Next and Zalando as part of a plan to grow its overseas reach and e-commerce division. The casualwear label will be introducing a full range of womenswear and menswear across both of the partners’ platforms, adding to its current online presence with the likes...

ManagementFeatured

Weird Fish reports record year following “digital overhaul”

UK lifestyle clothing brand Weird Fish has reported a leap in EBITDA for 2021 from 1.8 million pounds to 4.2 million pounds year-on-year, after investing in its digital capabilities. Thanks to its “digital overhaul,” Weird Fish achieved sales revenue of 35 million pounds in the year to December 31, 2021, up 71 percent compared to 2020, as a...

Fashion Featured

Weird Fish teams up with Green Story to enhance eco transparency

Clothing brand Weird Fish is introducing environmental impact metrics to its website in partnership with sustainability platform Green Story to enhance transparency with its customers on the positive environmental impact of its products. The initiative will allow customers to see Weird Fish’s positive impact on the environment, such as how much...

Business

Weird Fish accelerates sustainability targets

Clothing retailer Weird Fish is bringing forward its sustainability targets by a year due to the success of eco-friendly material swaps in its collections. The brand launched its ‘The Only Way is Ethics’ sustainability policy in 2019 and has already exceeded its initial target of making 20 percent of products more sustainable with a final figure...