WGSN news and archive

From gold to gatekeeping: WGSN’s top fashion, tech and consumer trends for 2026

While many brace themselves for the peak festive period, WGSN is already looking beyond. The trend forecasting firm has outlined the shifts, movements and crazes expected to define 2026, with everything from gatekeeping as a currency to sophisticated escapism due to take hold. An overarching macro trend was dubbed by WGSN as ‘Unserious...

Fashion |In Pictures

Spotted on the catwalk: The WGSN spring/summer 2027 colours

From eye-catching royal blue and bold orange to softer shades like lilac pink, light green-infused khaki, and earthy brown with a subtle pink hue — WGSN’s and Coloro’ s spring/summer 2027 colour palette is already making waves on the catwalks. The five trend-defining trend tones, selected in collaboration with Coloro, are being embraced by...

Fashion

Spotted on the catwalk: The WGSN autumn/winter 2027/28 colours

From Russet warmth to Peaceful Lilac calm, with hints of Maize optimism and grounding Deep Green, WGSN's AW27/28 palette is already making its mark on the catwalks. Below discover how the four trend colours for autumn/winter 2027/28 selected by WGSN an Coloro have already been reflected on global runways. WGSN and Coloro announced the key...

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Fashion

WGSN and Coloro: Key colours for autumn/winter 2027/28

Designers are currently showcasing spring/summer 2026 trends on the catwalks. However, trend forecasters WGSN and its colour specialist sister company, Coloro, are one step ahead. The duo is already looking towards autumn/winter 2027/28. They released their four predicted key colours on Wednesday. Amidst the ongoing uncertainties of a global...

Fashion

Mens- and womenswear trends FW26/27

In a well attended seminar, Tatiana Aldrich, client and trend consultant at trend forecasting agency WGSN, presented three macro trends for mens- and womenswear along with key items that will inform the autumn/winter season 2026/27. FashionUnited has summarised the highlights of each macro trend and theme. 1) Geo-logic The first macro trends...

Featured

Retail

Bold, brilliant, blue: How 2027's colour of the year sets a new standard for brand activations

There's something undeniably magnetic about a bold, saturated colour when it takes over a physical space, and WGSN's Colour of the Year for 2027, Luminous Blue, proves this in spectacular fashion. Described as "both mysterious and eccentric," this rich, potent blue has become a beacon for brands daring enough to wield colour as a full-bodied...

Fashion |In Pictures

Spotted on the catwalk: WGSN and Coloro’s Colour of the Year 2027, Luminous Blue

Luminous Blue, a “mysterious and eccentric” shade, was named WGSN and Coloro’s Colour of the Year for 2027 on April 29. The choice of the strong blue pigment reflects what the duo said was an increase in demand for colours that “provide a sensory link to tradition, culture and wisdom”, with this particular shade offering both versatility and...

Featured

Fashion

WGSN and Coloro name ‘Luminous Blue’ Colour of the Year 2027

“Both mysterious and eccentric” is how ‘Luminous Blue’ is described. The strong blue shade has been named Colour of the Year for 2027 by trend forecasting agency WGSN and its colour subsidiary Coloro, which simultaneously revealed their key colours for the SS27 season. According to WGSN’s senior colour strategist, Clare Smith, Luminous Blue...

Featured

Fashion

Is the fall of the microtrend upon us?

Tomato-girl summer. Coastal cowgirl. Coquette. Blokette. These words may not, at this moment, mean much to you, but at one point their grasp on the fashion industry was palpable. So much so that they had retailers in a scramble to update their collections, just to keep up with the hype. Their influence was short-lived, however. One day, content...

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Fashion

Trends for 2025: The Color Purple, Cowboy Boots & Play on Proportions

As the year draws to a close, style, and trend forecasters, have been hard at work analyzing data to predict what some of the hottest styles and trends in fashion will be in 2025. Shaped by pop culture, mainstream media, consumer habits, runway designer looks, and even political shifts, it seems like we're in for a year of cowboy-themed looks,...

Fashion |IN PICTURES

Spotted on the catwalk: WGSN and Coloro's colour of the year 2026 'Transformative Teal'

‘Transformative Teal’ has been declared the Colour of the Year 2026 by colour institutes WGSN and Coloro. According to the two, Transformative Teal is a fluid fusion of blue and green, reflecting the diversity of nature and an earth-focused mindset, aligning with the growing demand for ecological responsibility (in light of the climate crisis)....

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Fashion |Interview

WGSN's Lisa White talks consumer and business trends in 2026, the year of reorientation

Following the WGSN presentation "Innovation for the Future - 2026 and Beyond", FashionUnited delved into the various themes explored in an interview with Lisa White, director of strategic forecasting and creative direction. To start, what percentage of fashion is covered in WGSN studies? We started with fashion 25 years ago. It plays a major...