Spotted on the catwalk: Orchid Flower 2022 color of the year
Orchid Flower has been named color of the year 2022 by trend forecaster WGSN and color authority Coloro. The color is best described as a vibrant rose hue with purple undertones. "Orchid Flower is intense, hyper-realistic and stimulating, making it a color that stands out in both digital and physical environments," the institutes state in the...
Jun 11, 2021
Q&A with Lorna Hall, Fashion Director at WGSN
How do you understand trend forecasting? Trends are borne out of many factors coming together to drive change. We track and unpack the drivers of change in society and technology and look at them in the context of the environmental, economic and political challenges happening on a global scale. It’s a pretty standard research framework - but it...
Jun 3, 2021
Colour of the year 2023: Digital Lavender
As a need for optimism sweeps the world after a global pandemic, the colour of the year 2023 is Digital Lavender, according to trend forecasting agency WGSN and colour authority Coloro. The shade is already embedded in digital culture and is expected to converge across virtual and physical worlds. Commenting on the choice of Digital Lavender,...
Apr 21, 2021
Video: Coloro and WGSN reveal the key colours for 2022
In this video, Coloro and forecaster WGSN unveil the key colours for 2022, they are inspired by simple and tangible experiences. Watch the video below. Source: Coloro via YouTube
Oct 28, 2020
Why personal shopping is essential
Formerly reserved for a confidential clientele, the practice of "personal shopping" is becoming widespread. In a context where the act of shopping in a boutique is becoming a signposted route, between the distributor of hydroalcoholic gel and adhesive tape, brands have responded with a personalised approach to shopping. To help consumers find...
May 26, 2020
Predictions for key colors for A/W 21/22
Coloro, with their partners WGSN, present the color trends that they foreshadow will be all over the catwalks of next fall / winter. The tones have a noticably strong presence, distinctly chosen to represent the modern day's sense of change and unpredictability. Can you see how these color trends might be represented of the world around us?...
Nov 21, 2019
Key sustainability trends for 2019: what consumers expect from fashion brands
It is impossible to deny the impact of the fashion industry on the environment. More than 16 million tons of textile waste are generated each year in the United States alone, and the amount has doubled over the last 20 years, according to the US Environmental Protection Agency. In the UK, the Waste and Resources Action Programme (WRAP) estimates...
Apr 2, 2019
Video: Color prediction for Spring/Summer '21 - Quiet Wave
Quiet Wave is perfect for aiding mental preparation before physical exertion. Source: Coloro, YouTube.
Mar 26, 2019
Video: Color prediction for Spring/Summer '21 - A.I. Aqua
A.I Aqua is our tech-inspired hero color for the season. Source: Coloro, YouTube.
Mar 26, 2019
Video: Color prediction for Spring/Summer '21 - Lemon Sherbet
Our penultimate color, in our 5 Key Colors collaboration with our sister brand WGSN. We bring you - Lemon Sherbet. Which encapsulates the feel good factor of the sun, but is also desaturated enough to have a calming effect. Think of when you’ve smashed your PB and your body is flooded with feel good endorphins. It represents the afterglow of...
Mar 26, 2019
Video: Color prediction for Spring/Summer '21 - Good Gray
Good Gray is our counterbalance color for S/S 21, dialling down the season’s more vivid hues. It’s an ideal partner for a broad range of tones, and feeds into a return to minimalism when used on its own. Good Gray also has a sustainable outlook, calling to mind the raw amalgamated hue that comes from recycling different materials together. With...
Mar 26, 2019
WGSN Buyers’ Briefing: retail focus for Fall 2019
The trend forecasting site delivered a comprehensive retail-driven summery of trends driving Fall/Winter 2019 sales for those walking the floor of PROJECT Mens trade show this week to finalize their Winter buys. Here is what will dominate compiled by color, pattern, materials and key items. Overview Dark and moody along with dusty, muted pastels...
Jan 22, 2019