WGSN news and archive

WGSN's Lisa White talks consumer and business trends in 2026, the year of reorientation

Following the WGSN presentation "Innovation for the Future - 2026 and Beyond", FashionUnited delved into the various themes explored in an interview with Lisa White, director of strategic forecasting and creative direction. To start, what percentage of fashion is covered in WGSN studies? We started with fashion 25 years ago. It plays a major...

Fashion |IN PICTURES Featured

Spotted on the catwalk: WGSN and Coloro’s colour trends for AW26/27

Trend and colour institutes WGSN and Coloro have revealed the five colour trends for the autumn/winter 2026/27 fashion season. In addition to Transformative Teal, there is the warm cream-coloured Wax Paper, a royal Fresh Purple, a rich chocolate brown shade Cocoa Powder, and a bright yellow-green tone Green Glow. WGSN and Coloro state that the...

Fashion Featured

AW26/27: ‘Transformative Teal’ named colour of the year by WGSN and Coloro

While all eyes are turned to the ongoing SS25 fashion week season, trend forecaster WGSN and its colour-focused sister company Coloro are already looking ahead to AW26/27. The duo have released their five key colours for the period, among them Colour of the Year, announced to be ‘Transformative Teal’. The selection was based on the overarching...

Business

WGSN to launch ‘data-driven’ buying platform

Trend forecaster WGSN is set to launch a “data-driven” buying platform to help support buyers in understanding product direction, key trends and how to invest in specific styles. Covering multiple fashion categories, ‘WGSN Fashion Buying’ combines WGSN’s trend forecasting with its proprietary TrendCurve AI predictive analytics to “deliver...

Fashion Featured

These are the colors for SS26 according to WGSN

Blue/green (Transformative Teal), bright pink (Electric Fuchsia), blue/grey pastel (Blue Aura), amber yellow (Amber Haze), and mint green (Jelly Mint) are the five colours that trend forecasting agency WGSN, has chosen as part of its Coloro programme. According to WGSN, 2026 will be the year of reorientation. Old ideas will be overthrown and the...

Fashion

Tips from WGSN: What fashion brands can do to combat consumer fatigue

Feelings of burnout often plague consumers. Trend forecasting company WGSN describes in a study how fashion brands can alleviate these feelings. According to WGSN, 65 percent of respondents said they felt exhausted by a more demanding work life and personal life, exacerbated by a variety of crises: rising cost of living, financial uncertainty,...

Fashion Featured

6 macro themes that will reshape our industry by 2026

Fashion used to be a PEST - that is, influenced by Politics, Economics, Society and Tech. Speaking at this month’s NRF conference, WGSN’s VP Consumer Insights, Andrea Bell, delivered a forward-thinking overview of the industry entitled, “Global Forces Shaping the Retail Business Landscape” that elaborated on the acronym created by Harvard...

Fashion |Beauty

Hormonal skincare predicted as “big beauty trend” for 2024

Forecasters at WGSN are predicting that hormonal skincare will be a “big beauty trend” in 2024, as consumers look to introduce tailored skincare products based on hormonal changes for optimal skin health. “Hormones play a role in changing skin conditions,” explains Fiona Toomey, founder of Naydaya, a wellness brand designed to work with your...

RetailPress Release

Cost-of-living crisis: Retailers need to go the extra mile ahead of the busiest time of year as discounting loses appeal

As brands and retailers prepare for the busiest time of the retail calendar, they'll need to go the extra mile to engage shoppers amid the cost-of-living crisis, as new research from WGSN Barometer reveals that discounting is losing its appeal. Consumers in the UK and US feel they are getting less value for money, and discounting alone no longer...

Fashion |In Pictures

WGSN and Coloro unveil key colours for AW25/26 season

Trend forecasting platform WGSN has unveiled the key colours for the autumn/winter 25/26 season together with global colour authority Coloro. "Acceleration" is the overarching theme for the colour forecast, the two organisations said in a press release issued earlier this month. "As the climate crisis brings chaos and strange omens of decline...

FashionPress Release

NYFW: Women's Need-to-Know for SS24 with WGSN

WGSN’s team was on the ground in New York City to cover one of the world's most-watched Fashion Weeks. Their report covers how understated looks, versatile classics and sartorial styling are some of the key messages to emerge from the women’s catwalks at New York Fashion Week. Key trends forecasted As consumers continue to navigate towards...

Fashion Featured

SS24: Key colours in menswear confirm wellness trend

Dark red, ocean blue, and energising green are the three key colours for men's fashion in spring/summer 2024, as predicted by trend specialists Carlin Creative, WGSN, and Nelly Rodi. The forecasts align with the trend reports provided by the international textile trade fairs Première Vision and Texworld. On the eve of the men's Fashion Weeks in...