White Stuff news and archive

White Stuff targeting the US and expanding wholesale business

British fashion and lifestyle brand White Stuff is launching in the US this summer as it looks to step up its international expansion plans and double the size of its wholesale business over the next four years. In a statement, White Stuff said it will be rolling out this month through several wholesale retail partners in seven US states,...

Retail

White Stuff to expand presence into 10 more Marks & Spencer stores

British department store giant Marks & Spencer is set to expand the presence of fashion retailer White Stuff into 10 more of its stores throughout 2024. It builds on the already existing relationship between the duo which first formed in 2021 when White Stuff joined Marks & Spencer’s ‘Brands at M&S’ online platform. Now, the brand will...

Business

White Stuff reportedly mulling sale following unsolicited offer

British retailer White Stuff is believed to be mulling a potential sale of the firm after it received an unsolicited takeover approach from a third party. The founders of the company, George Treves and Sean Thomas, are said to have appointed investment bank Rothschild to advise on the process moving forward, according to a source for Sky News,...

Business |Interview Featured

‘We’re a million miles an hour right now’: White Stuff’s trading director on modernised transformation

Among the bustling crowd of Who’s Next, White Stuff presented the international industry with a collection that reflected the ongoing refresh at the British label, an underlying transformation that looks to speak to the brand’s loyal customer in a new way. Within the AW24 assortment of Fair Isle cardigans, corduroy two-pieces and essential...

Report

White Stuff launches review of store estate

White Stuff has reportedly called in advisors to conduct a review of its 115-store estate amid a challenging trading environment. The British fashion and lifestyle brand has appointed PHD Property to run the review as it explores a number of options going forward, Property Week reports. “In light of the current trading environment, we have taken...

Report

White Stuff appoints former Missguided online CEO as non-executive director

British fashion and lifestyle brand White Stuff has appointed the former CEO of Missguided online, Gareth Jones, as a non-executive director. Jones has previously held roles as non-executive director at Moss Bros, as group deputy CEO and COO at The Very Group, and as CEO of Muscle Food. White Stuff chairman Debbie Hewitt said in a statement: “...

Report

White Stuff cuts 390 jobs

White Stuff is cutting 390 jobs across its head office and retail teams. The redundancies affect 100 head office employees and 290 employees working across its stores in the UK. It comes as part of a broader restructuring by the British fashion and lifestyle brand, which has now been completed - the company entered redundancy consultations with...

Fashion

White Stuff launches sustainable bag with Roka

British fashion and lifestyle brand White Stuff is pushing forward with its sustainability efforts with a collaborative partnership with British brand Roka on a limited edition bag collaboration. Roka, known for championing vegan, animal-friendly and sustainable accessories, has collaborated with the White Stuff on a sustainable bag, the...

Report

White Stuff plans redundancies amid restructuring

White Stuff has decided to axe certain positions from its customer and wholesale teams as part of its ongoing business transformation programme, reports Drapers. Confirming the development to FashionUnited, White Stuff spokesperson said in an email statement: “In light of leadership changes earlier this year with the introduction of a customer...

News |INTERVIEW Featured

White Stuff launches collection with Eve Campbell

Fashion and lifestyle retailer White Stuff has launched a new womenswear collection with Glasgow School of Art graduate Eve Campbell for autumn/winter 2019, as part of its ‘Nurtures Talent’ initiative, which highlights up-and-coming designers. Campbell’s “bold and fresh prints” inspired by Scottish nature caught the eye of the White Stuff design...

PeopleFeatured

White Stuff creates multi-channel director role

British fashion and lifestyle retailer White Stuff has appointed Toby Milton to the newly created role of multi-channel director, with effect from October 2019. The appointment comes as White Stuff looks to group all its sales channels under one position as part of the brand’s continued business transformation and drive for increased customer...

Fashion Featured

White Stuff unveils sustainability plans for AW19

Fashion and lifestyle brand White Stuff has stated that it is committing to using only sustainably sourced cotton by 2024, as part of its ‘Doing Good Stuff’ sustainability plans. The move is part of the British retailer’s plans to become a more sustainable brand, and will see it launching a number of product ranges for autumn/winter 2019 that...