Will Smith news and archive

“Fresh Prince” remake: sneakers are already here

The remake of US sitcom “The Fresh Prince of Bel-Air”, which ran from 1990 to 1996 and launched Will Smith’s Hollywood career, was announced only a few days ago but sportswear giant Nike is already celebrating it with a new edition of its Jordan 5 sneakers. In his role as the rebellious teenager Will from Philadelphia who lives with his uncle...

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Marks and Spencer adds to senior team

Marks and Spencer has announced it is adding two new roles to the retail, operations and property leadership team as part of its transformation programme. Will Smith joins the retailer as property director from Asda where he served as vice president of real estate, facilities and market development. In his new role, Smith will look after the...

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Fashion

Will Smith launches ‘Bel-Air Athletics’ collection

Actor Will Smith has launched a new sportswear apparel line, ‘Bel-Air Athletics’ inspired by his hit US sitcom ‘Fresh Prince of Bel-Air’. Smith took to Instagram to launch the limited-edition ‘Fresh Prince’ inspired merchandise, stating: “I put my thang down, flipped it and reversed it. Then I put it on sale. NEW @FRESHPRINCE MERCH!” The...

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Will Smith joins Abercrombie & Fitch as Chief Marketing Officer

Abercrombie & Fitch has appointed Will A. Smith as the company’s new Chief Marketing Officer. In that role, the company said, he will be responsible for all brand, creative and digital marketing across the company, reporting to President and Chief Merchandising Officer Fran Horowitz. "We are delighted to welcome Will to our team," said Horowitz,...