WIT Fitness news and archive

WIT Fitness appoints new chief executive

Global training brand WIT Fitness has appointed retail growth specialist Matt Brewster as its new chief executive, as founder Dan Williams moves into a new chief brand officer role. Brewster, who has experience working for Procter & Gamble, Speedo, and Arcadia, has also been advising and working with several hypergrowth businesses including WIT...

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Retail

WIT Fitness announces partnership with CrossFit

London-based sportswear retailer, WIT Fitness has announced an e-commerce and retail partnership with CrossFit. The multi-year deal includes an official online CrossFit store along with CrossFit branded attire to be sold at the WIT Fitness London flagship store, with the potential to expand to multiple physical stores globally. WIT will also...

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Management

Sportswear retailer WIT Fitness receives 2 million pound investment

London-based sports retailer WIT Fitness has received a 2 million pound cash injection from growth capital investor VGC Partners. The brand, which was founded by former amateur athlete Dan Williams and sports retail expert Sam Kitching in 2015, currently operates as an online platform in the UK and US, selling products from brands such as Nike,...