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Fashion

In a post-pandemic fashion world, the catwalk will still reign

The reformatting of global fashion weeks in 2020 was never by choice. Travel restricted buyers, press and consumers need to see collections and business must continue, hence a digital version was borne. While images and videos of fashion shows have an extended life on digital channels and social media outside of the 20 minutes it takes to stage...

Oct 27, 2020

Fashion

In a post-pandemic fashion world, the catwalk will reign

The reformatting of global fashion weeks in 2020 was never by choice. Travel restricted buyers, press and consumers need to see collections and business must continue, hence a digital version was borne. While images and videos of fashion shows have an extended life on digital channels and social media outside of the 20 minutes it takes to stage...

Oct 27, 2020

Fashion

Spotted on the catwalk: Pantone's spring/summer 2021 fashion colours

The fashion weeks for spring/summer 2021 were full of colour. Pantone's colour reports from London Fashion Week and New York Fashion Week were also on the theme of 'the joy of colour' and 'flexibility and innovation'. Pantone presented a series of colours that dominate the season with an overlap between New York and London. FashionUnited...

Oct 16, 2020

Fashion

Global fashion weeks generated more than 89 million euros of earned media, with Paris and Milan leading.

In a show of solidarity to the industry and its businesses, the major fashion capitals of New York, London, Milan and Paris forged ahead with the show season in September and October. While the pandemic kept the majority of buyers and press at home, social media and digital channels took on a new significance for brands to showcase their visions...

Oct 14, 2020

Fashion

Digital hit: Dior's spring fashion show nears 100 million views

Dior is proving to be a master of engagement with the livestream of its spring summer 2021 ready-to-wear show garnering over 95 million views. Held on 29 September during Paris Fashion Week, a downsized audience didn’t prevent the show from reaching a digital public. According to WWD Dior’s show was livestreamed on 12 global platforms, where...

Oct 7, 2020

Fashion

Chanel channels old Hollywood glamour for SS21 show

Chanel went back to the timeless glamour of black and white Hollywood movies in its blockbuster show on the last day of Paris fashion week Tuesday. In its biggest catwalk spectacle since designer Virginie Viard took over the fabled French house from Karl Lagerfeld after his death last year, an army of the world's top supermodels walked under a...

Oct 6, 2020

Fashion

PFW: Wales Bonner presents SS21 with a digital film

British fashion designer Grace Wales Bonner made her digital debut during Paris Fashion Week with a continued exploration of the diasporic connections between Britain and the Caribbean. ‘Essence’ continues the narrative of Wales Bonner’s autumn/winter 2020 ‘Lovers Rock’ collection, which examined the British Jamaican community in London in the...

Oct 6, 2020

Fashion

Givenchy debuts first collection under Matthew Williams

It is no easy feat for a label reboot with a new creative director when the world is in quarantine. But that is precisely what Matthew M. Williams faced for his debut collection at Givenchy. With Paris devoid of press and buyers, Williams’ first outing played to his strengths in streetwear, as shown at the brand’s Paris headquarters and released...

Oct 5, 2020

Fashion

Milan fashion week Spring/Summer 2021 overview

Milan Fashion Week SS21 returned to something approaching pre-pandemics normalcy with shows staged in front of small audiences and unmasked models. Big names such as Parada and Versace aired on the side of caution with behind-closed-doors events and live screenings with only their in-house teams in attendance. Italian craftsmanship and heritage...

Oct 2, 2020

Fashion

LFW: Paul Costelloe feeling optimistic for SS21

Paul Costelloe brought his studio to London Fashion Week for an intimate spring/summer 2021 presentation, featuring staff from his atelier, his family, as well as his playful designs, to the impressive setting of the Palm Court in the Waldorf Hilton. While a global pandemic may have stopped Costelloe putting on his usual catwalk showcase,...

Oct 2, 2020

Fashion

Ami to broadcast Paris fashion week show in Times Square, NYC

French fashion brand Ami is to broadcast its Spring Summer 2021 show on a 7,695 square foot screen in Times Square, New York. The catwalk presentation will be held during Paris Fashion Week on October 3rd and will be streamed in Times Square the following day. The label’s founder Alexandre Mattiussi is thought to be mostly street casting models...

Oct 1, 2020

Fashion

At Paris Fashion Week, the shows must go on, but expectations are low

The near-empty carriage in the Thalys train arriving via Amsterdam, Antwerp and Brussels into Paris Gare du Nord exemplified the current state of fashion week. Low attendance and low expectations reflect the reality of most brands and designers, who are forging ahead with collections, shows and presentations, but with little or no buyers or...

Oct 1, 2020