Workwear news and archive

The pitfalls behind gender neutral workwear

The days when a workwear package consisted of a separate set for men and ladies is long gone. From 2023, more and more companies are opting for gender-neutral workwear. Many consumers are applauding the move because this potentially will put to an end the sexist approach to workwear. The starting point is that everyone is treated equally,...

Fashion Featured

Timberland Pro women's apparel launches with guests invited to build a bench

Timberland Pro launched its debut women’s apparel range this week with a decidedly on-brand event: Journalists and influencers were invited to the lower Manhattan workshop Happy Medium to build their own bench. The New Hampshire-based brand, founded as The Abington Shoe Company in 1952, became The Timberland Company in 1978 and its first product...

Fashion Featured

Throw formalwear out of the window: ‘Office Punk’ rules the working world

The arrival of Generation Z in the world of work has been the subject of heated debate for years. While most researchers and studies to date have focused on the work ethos of this strong-willed generation, little attention has been paid to their fashionable affinities for the office. And yet it is hard to imagine that the highly expressive...

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Dovetail's DX ranch collection expands on blue-collar women's workwear options

In March 2022, Dovetail Workwear launched their new DX Ranch Collection featuring Cordura brand fabrics for rugged performance. Women of the X Ranch — a fourth-generation Oceti Sakowin ranch on the Cheyenne River Sioux Reservation in South Dakota — inspired the collection. Products included bootcut pants offered in two durable Cordura fabrics....

Fashion

Dickies releases Franky Villani pro collection

Global workwear brand Dickies has announced the launch of an exclusive collection in collaboration with pro skateboarder Franky Villani. The collection includes apparel and accessories. Villani, a Dickies Skateboarding team rider, influenced the collection’s horror aesthetic. Released just in time for Halloween, the collection is decorated with...

Fashion

Carhartt launches Fit For The Next Frontier Campaign

Carhartt has launched its multi-year Fit For The Next Frontier campaign. A rallying cry to inspire Americans to claim jobs in the wake of a skilled labour shortage, the campaign speaks to the workwear brand’s roots. Through a new video, the campaign features over fifty different tradespeople, each defining a new frontier of an industry. This...

Fashion

CATERPILLAR workwear redefined

Spring/Summer 2022 CAT WWR SS22 collection is focusing on the revisitation of the original workwear gear from USA. All products are following the real aesthetics of the American workwear adding features like heavy washing, garment treatments, utility pockets, and vintage prints. These tips are making the collection unique in the markets, able to...

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Workwear expert Aileen Out: "Good and comfortable work clothing are of vital importance"

From criticizing Vice President Kamala Harris' casual looks on the cover of Vogue, to shaming congresswoman Alexandria Ocasio-Cortez for wearing the wrong kind of shoes, it is an all too familiar rhetoric on the workwear of people in power, particularly women. The discussion represents a constant tension in the world of workwear: that between...

Fashion

Suits are out and sweatpants are in: Corona's lasting affect on workwear

Suits and tailored shirts are out, sweatpants and pajamas are in: remote working is changing work clothes habits, and while vaccines may bring back some formality, old-school office attire should emerge from the pandemic far less starched and strict. "For the last year, everybody has just been dressed from the waist up, wearing a nice short for...

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M.M.LaFleur pledges to lend clothes for women political candidates for free

For women running for public office, getting dressed is about to get a lot easier. Workwear clothing company M.M.LaFleur announced that it has committed to providing free clothing loans to any woman running for positions ranging from the House of Representatives to town council. In a letter the clothing brand released, chief executive officer...

Fashion

79 percent of US employers prefer informal dress code

Casual attire is the new norm in most workplaces in the United States, a new survey of 1,204 employed people, conducted by Randstad US, reveals. A combined 79 percent of respondents report their current employers’ dress code policy is either business casual (26 percent), casual (33 percent) or non-existent (20 percent). Casual dress codes are...

Retail

American workwear brand Carhartt launches European e-commerce

Carhartt, the American workwear brand founded in 1889, is launching an online shop for consumers based in the European Union. The website is available in English, Dutch and German, but more languages will follow in the future. “We’re very proud to bring the brand American workers have relied on for nearly 130 years to Europe’s blue-collar men...