WSG Brands news and archive

Von Dutch x Sailor Jerry Unite for "Lucky 13" Collaboration

A limited-edition headwear drop inspired by global tattoo studio tradition on a somewhat unlucky day. Two Von Dutch trucker baseball caps with official Sailor Jerry flash art launching June 6, 2025 worldwide on VonDutch.com. Iconic American brands Von Dutch and Sailor Jerry Spiced Rum, a spirits brand crafted in honor of Norman “Sailor Jerry”...

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WSG acquires American fashion brand Von Dutch

WSG Brands has announced the acquisition of Von Dutch, the Hollywood fashion and lifestyle brand that is popularly known for its bold presence and iconic styles. Under its new ownership, Von Dutch will be headed by Jack Cheika and Marc Benitez, WSG's CEO and COO. Von Dutch boasts a significant international presence in regions including the USA,...