WSG Brands news and archive

American Exchange Group partners with WSG Brands on Allbirds acquisition

American Exchange Group (AEG) has announced a new partnership with WSG Brands in finalising the acquisition of Allbirds. The group, which revealed plans to acquire the US footwear brand in March, said it would split ownership and capabilities as part of the deal. While WSG will serve as a key operating and growth partner, AEG will oversee design...

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Business

Von Dutch restores presence in US market under WSG Brands

Americana brand Von Dutch is reestablishing its presence in the US market under the new ownership of WSG Brands. Since acquiring the brand two years ago, WSG has revitalised its identity, positioning the label for “continued growth and long-term market leadership”. Now, Von Dutch is set to re-target the region through an expansion of...

FashionPress Release

Von Dutch x Sailor Jerry Unite for "Lucky 13" Collaboration

A limited-edition headwear drop inspired by global tattoo studio tradition on a somewhat unlucky day. Two Von Dutch trucker baseball caps with official Sailor Jerry flash art launching June 6, 2025 worldwide on VonDutch.com. Iconic American brands Von Dutch and Sailor Jerry Spiced Rum, a spirits brand crafted in honor of Norman “Sailor Jerry”...

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Management

WSG acquires American fashion brand Von Dutch

WSG Brands has announced the acquisition of Von Dutch, the Hollywood fashion and lifestyle brand that is popularly known for its bold presence and iconic styles. Under its new ownership, Von Dutch will be headed by Jack Cheika and Marc Benitez, WSG's CEO and COO. Von Dutch boasts a significant international presence in regions including the USA,...