yellow octopus news and archive

New digital platform aims to bring circular fashion to shopping experiences

The Loop Digital Wardrobe is a new sustainability and marketing platform developed with the goal of increasing the size of the circular fashion industry through digitisation and analytical data. Established by Jack Ostrowski, the founder of circular solutions firm Yellow Octopus, Loop similarly looks to make sustainable standards a part of the...

Fashion Featured

Primark launches new UK in-store recycling scheme

Primark is rolling out a nationwide recycling initiative in the UK, inviting customers to donate their pre-loved clothes, textiles, footwear and bags from any brand to be “reused, recycled or repurposed” via its in-store recycling boxes to ensure nothing goes to landfill. The ‘Re-loved’ collection boxes will be available in Primark’s 190 stores...