Yitty news and archive

Best of 2025: The year in interviews

2025 has been a busy period for the industry, with leadership overhauls, retail expansions and international growth reflecting a dynamic market. To get insight into this continuous evolution, FashionUnited spent the year catching up with business leaders, founders and more. Here are some of the best interviews of the year: Priya Downes, Nudea...

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Fashion |Interview

Designing for every body: Yitty’s VP of design talks trends and trials in shapewear

Founded in 2022 by Grammy-award winning artist Lizzo and sportswear giant Fabletics, Yitty has encountered many lifetimes over its short existence. What began solely as a shapewear brand championing body diversity has expanded into a lifestyle name through new categories like lingerie and swimwear. Its launch coincided with the rise of the...

Fashion

Yitty expands into swimwear with debut Shaping Swim collection

Yitty, the shapewear brand co-founded by four-time Grammy Award-winning artist Lizzo, has launched its debut swimwear collection, Shaping Swim. The collection drop comes as the brand nears its two-year anniversary, and features body-hugging swim silhouettes for an inclusive range of sizing. Available exclusively online at www.yitty.com, the...