Pacsun opens Youth Council to wider applicant pool as brands bet on Gen Z input
Pacsun has shared the second cohort of its Youth Council and launched a new Ambassador Programme as it aims to leverage input directly from its target audience, Gen Z and Gen Alpha. Close to 1,000 Gen Z and Gen Alpha consumers applied to join the council this year, underlining the growing interest from consumers to co-create with Pacsun. Now in...
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