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Business |Beauty

Yves Rocher launches fully recyclable eco-refills

French beauty brand Yves Rocher has launched fully recyclable eco-refills for its renowned body care line, Bain de Nature. The initiative marks a significant milestone in the beauty industry, as these eco-refills represent one of the first fully recyclable solutions of their kind, comprised of 90 percent certified ocean-bound recycled plastic...

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BusinessFeatured

Yves Rocher unveils new brand strategy to reconnect with its roots

Botanical beauty brand Yves Rocher is introducing a new brand strategy to offer consumers a renewed shopping experience, a new sustainable pricing policy, and a revised loyalty programme to reconnect with its roots to offer natural, responsible beauty. From August 22, Yves Rocher will launch ‘Retour Aux Sources,’ a strategy designed to forge "an...

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