Zalando news and archive

Zalando fully embraces AI: 90 percent of content now created by machines

During a presentation of the annual results, co-founder and co-chief executive officer Robert Gentz (CEO) stated that more than 90 percent of Zalando's content is now generated using artificial intelligence. This allows the company to produce 70 percent more content than a year ago without increasing costs, reports Emerce. AI is also changing...

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Business

Zalando meets 2025 expectations and forecasts further growth

Berlin-based online fashion retailer Zalando increased sales and operating profit during the 2025 financial year. Management now anticipates further growth for the current year and has announced a comprehensive share buyback programme. “Our 2025 results demonstrate our strength in execution: we promised profitable growth and delivered at the...

FashionPress Release

Zalando celebrates ‘Euro Summer’ with Lily Collins as global brand ambassador

Zalando launches its spring/summer 2026 campaign today. The face of the campaign is Golden Globe-nominated actress and producer Lily Collins, the company's new global brand ambassador. The campaign celebrates the vibrant energy, spontaneity and versatile fashion looks of Europe's warmer season. In her official debut as global brand ambassador...

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Business|Interview

Zalando's Eloisa Siclari: “We play in a different league to the Asian platforms”

Madrid – On March 12, Zalando will present its 2025 annual results and its outlook for the new 2026 financial year. Ahead of this announcement, FashionUnited interviewed Eloisa Siclari, Zalando's general manager for the entire Southern Europe region, discussing the online fashion giant's performance over the past year and its plans for evolution...

Retail

Zalando extends its resale model to kidswear

Madrid – Zalando, a leading European online platform for fashion, beauty and lifestyle, has announced the expansion of its second-hand category to include kidswear. This move strengthens the company's position in the increasingly strategic niche segment of textile revaluation and second-hand resale. Its customer community can now access a wide...

Fashion

First global brand ambassador: Lily Collins becomes the face of Zalando

Zalando has appointed British-American actress Lily Collins as its first global brand ambassador to highlight the creative expression and individuality of its customers. The year-long partnership will include two major campaigns; the curation of exclusive content formats; and style edits, the Berlin-based online retailer announced on Tuesday....

Retail

Major retailers launch unified framework and digital tool to streamline compliance

How can fashion companies fulfil sustainability and supply chain data demands without duplicating data or significant administrative burden, especially for small and medium enterprises (SMEs)? Seven major retailers and nonprofits Cascale and Fair Wear have co-developed and launched a unified self-assessment questionnaire as well as a free...

News

Institution wins Zalando Visionary Award 2026

Institution, an Italian-founded brand, has won the 2026 Zalando Visionary Award. The brand was recognised “for its social and artistic approach, its commitment to the community and the preservation of declining artisanal skills in fashion,” explained Zalando management in a statement. During Copenhagen Fashion Week in August, Institution will...

News

Circular future: winners of the Zalando VORN Design Academy

The Zalando VORN Design Academy has announced the winners of its emerging talent award for the fourth time. The ten finalists are currently exhibiting their creations at Berlin Fashion Week. The Design Academy was developed in 2022 by Zalando's Social Impact Team in partnership with VORN – The Berlin Fashion Hub. It connects emerging designers...

Fashion

Zalando and Karla Otto named new patrons of ANDAM 2026 awards

The ANDAM 2026 awards welcome two new financial partners: online retailer Zalando and German communications agency Karla Otto. This is a first for the Zalando platform. In addition to its financial support, it will assist designers with digital marketing and distribution. “We are delighted to enter into this partnership with ANDAM and look...

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Business|Updated

Zalando to close Erfurt site in Germany impacting 2,700 employees

German online fashion retailer Zalando is closing its logistics centre in Erfurt at the end of September, employing 2,700 people. The Berlin-based, Dax-listed company made the announcement. Employees are currently being informed of the plans. According to the company, the reason is a realignment of its Europe-wide logistics network following the...

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Business

Marks & Spencer taps Zalando’s B2B unit to handle European orders

British department store giant Marks & Spencer (M&S) has extended its partnership with Zalando, tapping the multibrand platform’s B2B logistics unit to operate its orders across continental Europe. Zalando’s Zeos division will now handle M&S’ online direct-to-consumer business in the region, delivering orders across 21 markets. The latest...