Footwear | Trends

The architecture of running: Asics launches the NIMBUS™ 28 by Nadia Battocletti

ASICS is proud to announce the launch of the GEL-NIMBUS™ 28 shoe re-imagined by Nadia Battocletti. This unique iteration of the shoe draws inspiration from Nadia’s journey, celebrating the different elements that have shaped Nadia’s identity. In addition to her growing success on the international stage, including standout performances at recent...

FashionPress Release

Jimmy Choo unveils its new womenswear campaign for the summer 2026 collection “Natural Reflection”

Jimmy Choo unveils Natural Reflection, the new womenswear campaign for the summer 2026 collection. An exploration of the paradox between wild nature and angular architecture, elemental glamour and craftsmanship; the campaign channels the overall spirit of the collection: an attraction of opposites, distilled into pure sensation. On the edge of...

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Spanish brand Hoff appoints new CEO

Madrid – In the latest demonstration of the increasingly solid corporate structure being built at Hoff, the Spanish footwear company has announced the appointment of Nicolas de Ros Wallace as its new CEO. He takes over the role from the company's founder, Fran Marchena. The Spanish footwear company announced the appointment of Nicolas de Ros...

FashionPress Release

Christian Louboutin presents its Fall 2026 collection

Women's The abundant colours and rich, unexpected details in his garden became an unending source of inspiration for Christian Louboutin while preparing new collections for Fall and Winter 2026, his singular creativity giving rise to extraordinary interpretations of flora and fauna. Through exceptional craftsmanship, the theme tells a vibrant...

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Retail: A new blueprint for brand activations with ‘Birkenstock x Bruut’

The traditional ‘product drop’ has evolved into a more complex phenomenon: the brand activation. Last week in Hoofddorp, the Dutch retailer Bruut proved that a successful collaboration goes beyond mere commercial gain. Working alongside Birkenstock and Mashi Radio, the launch of the Birkenstock Utti Lace was transformed into a high-energy...

FashionPress Release

Vivobarefoot unveils new global campaign: Free Your Feet – because when you literally can’t feel the ground, how do you know where you stand?

A collective call to reconnect with the ground beneath us Vivobarefoot launches its latest global campaign, a powerful and unifying statement challenging the dominance of “big shoe” culture and inviting a return to something more instinctive: feeling. At the heart of the campaign is a collective of global ambassadors - each a pioneer in their...

FashionPress Release

Skechers introduces Skechers Aero Razor™: ultra-lightweight performance running shoe for advanced runners

With the start of the running season and spring marathons and city runs approaching, Skechers introduces the Skechers AERO Razor™: an ultra-lightweight running shoe designed for speed, powerful toe-off and a smooth transition. The AERO Razor™ is developed for experienced runners who want to get the most out of every kilometre and are looking for...

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Business|Interview

How Nothink Shoes solves the high heel vs. comfort dilemma

"I wanted a product that would eliminate the compromise between beauty and practicality, helping women to live with more freedom and light-heartedness," says Asia Pellegrini, the under-30 founder of Nothink Shoes, the brand for all heel lovers. The idea came from Asia Pellegrini, the under-30 founder of this shoe label. It was made possible by...

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Business

Allbirds rebrands as NewBird AI, stock jumps 400 percent

US sustainable footwear company Allbirds has announced a radical shift in corporate strategy, transitioning from a fashion retailer to an artificial intelligence (AI) compute infrastructure provider. The San Francisco-based firm, which recently divested its brand assets, intends to rename itself NewBird AI as part of a pivot toward the...

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Fashion

Streetwear brand Hoodrich to launch footwear in the US

British streetwear brand Hoodrich, founded by Jay Williams from his bedroom in Birmingham, is launching its inaugural footwear collection in the US exclusively with JD Sports, in partnership with the Eastman Group, a global footwear and apparel licensing company. Hoodrich, which became part of the Iconix International group in November 2023, has...

Fashion

Kane Footwear signs its first partnership with an NFL athlete

Kane Footwear, which focuses on active recovery shoes, is strengthening its ties to professional sports after naming Will Anderson Jr., Houston Texans defensive end and 2023 NFL defensive Rookie of the Year, as its first NFL athlete. John Gagliardi, founder and chief executive of Kane Footwear, said in a statement: “We’ve waited a long time to...

FashionPress Release

Hoodrich Enters U.S. Footwear Market for the First Time

Hoodrich, the globally recognized streetwear brand founded by Jay Williams, is set to make its highly anticipated entry into the U.S. footwear market. In partnership with Eastman Group, the brand will launch its inaugural footwear collection exclusively with JD Sports beginning March 22, 2026. Founded in 2014 in Birmingham, England, Hoodrich was...