Pitti Uomo remained resilient, once again demonstrating the importance of industry gatherings at the Florentine menswear trade show, amidst a global landscape shaped by war and trade disputes, and subdued consumer sentiment. Although the start appeared somewhat slower, Pitti Uomo shone in its full glory from the second day of the trade fair...
Jun 20, 2025
Paris - Blurred hair and smudged eyeliner, all in a crumpled t-shirt: for several months, the "messy girl" has been making her mark on social media and in the streets, a trend less liberating than it seems. Unlike the "clean girl" who, with her perfect skin, carefully slicked-back hair and a look that matches her impeccably tidy interior,...
Pitti Uomo has long served not only as the unofficial kickoff to the menswear season, but also as a masterclass in sartorial excellence, particularly in the art of tailoring. In recent years, however, the once-celebrated and occasionally mocked figure of the ‘Pitti Peacock’ has, while not entirely vanished, become something of an endangered...
Under Anthony Vaccarello’s creative direction, photographer and director Glen Luchford created a series of cinematic portraits and a short film to showcase Saint Laurent winter 2025 menswear. Featuring Aaron Taylor-Johnson and Christopher Walken, the campaign invokes an imaginary conversation between youth’s reckless fervor and the calm wisdom...
Jun 19, 2025
US clothing retailer Tommy Hilfiger expanded its range. On Tuesday, June 17, 2025, the brand, which belongs to the textile group PVH Corporation (PVH Corp), presented its new premium collection, ‘Tommy Hilfiger New York’, at the Pitti Uomo menswear trade show in Florence. A total of 19 looks were shown during a presentation at the historic...
Homme Plissé Issey Miyake presented its collection at the Italian menswear trade show Pitti Uomo, drawing inspiration from the country and its people. The menswear line from the eponymous Japanese designer used the opportunity, following its time at Paris Fashion Week, to embark on a new path, a spokesperson explained at the press conference on...
1951, the year Max Mara was founded and Ruth Orkin shot ‘American Girl in Italy’. Back then, a woman proud, insouciant and unaccompanied, was a noteworthy sight on the sidewalks of Florence, Rome, Naples or any other Italian city. 75 years later, she’s come a long way and Max Mara has been close by her side at every step. 1951 was right in the...
Jun 18, 2025
Pitti Uomo has officially kicked off the SS26 season, though the outlook is far from straightforward. The season’s start unfolded against a difficult geopolitical backdrop, according to Antonio De Matteis, president of Pitti Immagine (PI), the trade show organiser. Still, the situation was not entirely bleak, with menswear remaining “healthy.”...
For Spring/Summer 2026, Selected of Bestseller unveils “The Resort Club,” a collection rooted in the spirit of luxurious, early-‘80s travel. Framing its narrative around sun-drenched backdrops and the golden age of summer escapism, the brand channels a world of lavish garden parties, yachtside lounging, and cosmopolitan dressing. The overarching...
Jun 17, 2025
Nothing about César Manrique (1919 - 1992) is quite conventional. Architecture, painting or sculpture - yet surprisingly, his most important creation is not just one single work of art or building. It is his native Canary Island of Lanzarote, which he turned into something unique by combining art, nature and the essence of the local people....
While a few seasons ago the rise of a softer, and perhaps more feminine, image for menswear was clearly visible, there are now also clear trends that opt for the traditional image of masculinity. This was evident from the trend seminar for the AW26 season, presented by forecaster Edwin van den Hoek. Think, for example, of the focus on fitness...
Jun 16, 2025
Belgian fashion brand LolaLiza has joined forces with Dutch actress and singer Romy Monteiro and leading e-commerce retailer Wehkamp to launch an exclusive capsule collection, marking a strategic push into the Dutch market following earlier local successes. The collaboration is a curated edit of LolaLiza’s ready-to-wear pieces, personally...