Season | Trends

Inside Fashion in Helsinki 2026: From shaping Nordic identity to platforming new voices

This month, Helsinki is preparing for a new edition of its annual Fashion in Helsinki event. With an official schedule running May 26 to 30, the occasion is overflowing with independent, young, and in some cases well-established talent from the region, underlining the city’s status as a growing fashion capital. While many of these locations...

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Fashion |Interview

Mytheresa's chief buyer: "Demand for individuality is rising"

Fashion Weeks in the major fashion capitals concluded a few weeks ago, giving the industry time to process a surprisingly quiet season. In conversation with FashionUnited, Tiffany Hsu, chief buying officer at Mytheresa, reflects on the autumn/winter 2026 season. She explains which trends, collections and runway moments are particularly relevant...

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Fashion |In Pictures

Fall/Holiday 26 trend: Tactile outerwear from Prada, Dries Van Noten, Chloé and more

In a digital-first age, the physical sensation of touch has never been more important. For the Fall/Winter 2026 season, designers are responding by prioritizing tactile, textured fabrics for outerwear. Embracing a broader folkloric trend, many of this season's coats feature artisanal, hand-crafted patchwork designs that blend various contrasting...

FashionPress Release

Versace SS26 eyewear campaign: Singular strength and sensuality

Versace unveils the Spring Summer 2026 eyewear campaign. A confronting portrait of modern glamour, photographed by Frank Lebon. Capturing the House’s fearless intensity and intimacy, the images gather Versace’s embodied community—a collective of singular and uncompromising figures, including dancer and choreographer Lexee Smith, model Chu Wong,...

FashionPress Release

Jimmy Choo unveils its new womenswear campaign for the summer 2026 collection “Natural Reflection”

Jimmy Choo unveils Natural Reflection, the new womenswear campaign for the summer 2026 collection. An exploration of the paradox between wild nature and angular architecture, elemental glamour and craftsmanship; the campaign channels the overall spirit of the collection: an attraction of opposites, distilled into pure sensation. On the edge of...

FashionPress Release

M&S presents the ‘Love That!’ Drop Two

The wait is officially over. Love That Drop 2 has landed. Following the breakout success of Love That Drop 1, Marks & Spencer returns with a second, trend‑driven instalment - firmly focused on what’s shaping SS26 right now. Drop 1 proved customer demand was high for trend focused style, with the Waisted Asymmetric Khaki Blazer emerging as the...

FashionPress Release

Christian Louboutin presents its Fall 2026 collection

Women's The abundant colours and rich, unexpected details in his garden became an unending source of inspiration for Christian Louboutin while preparing new collections for Fall and Winter 2026, his singular creativity giving rise to extraordinary interpretations of flora and fauna. Through exceptional craftsmanship, the theme tells a vibrant...

Fashion |Interview Partner Content

‘Consistency is the masterclass’: bugatti Chief Brand & Commercial Officer Florian Wortmann on the brand's new momentum

A new form of impact emerges when brand identity and global sales increasingly intertwine. With the appointment of Florian Wortmann as chief brand and commercial officer, bugatti has made this synergy a top priority. Wortmann, who has already repositioned the company as chief brand officer, is now consistently driving the integration of product,...

Fashion Partner Content

Bag trends: Why sensory textures and hands-free silhouettes are defining the new accessory market

The era of the purely functional bag is over; welcome to the age of “sensory utility.” In today’s accessory market, consumers demand an everyday carry that delivers a dual promise: exceptional tactile comfort and absolute, hands-free mobility. Parsing through the latest seasonal forecasts reveals two distinct silhouettes dominating this new...

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Fashion

AW26 streetstyle: Denim trends in silhouette, wash and detail

Denim maintains its prominent role in international streetstyle, proving more versatile than ever during the autumn/winter 2026 fashion weeks. Previously used primarily as a basic, the material is now taking on a more pronounced, stylised approach. From layered looks to striking details, denim is visibly evolving with the contemporary fashion...

FashionPress Release

Spring Summer 2027 trends and news website

The latest Spring Summer 2027 trends and need-to-know news about that season can be found on the free and special section dedicated to SS27. Starting next month, the fast-evolving industry continues with fashion weeks and events back in full swing. Brands introducing their SS27 collections, the buying season quickly approaching, and digitisation...

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Fashion |In Pictures

FW26 Handbags: satchels from Prada, Balenciaga, Chanel and more

Handbags are often a brand's primary revenue driver, offering higher profit margins than clothing and reaching a much wider audience. Because of this, they are essential for steering seasonal collections and boosting overall sales. This importance was reflected on the FW26 runways, where designers showcased a wide variety of satchels, ranging...