Arcadia Group to launch suite of shopping apps

Arcadia Group is expanding their digital e-commerce presence with a series of new shopping iPad apps. The company aims to launch new e-commerce apps for Burton, Dorothy Perkins, Evans, Topman and Wallis. Sir Philip Green's empire

currently has seen its online sales grow more then 250 percent each year, which according to Drapers account for one third of all online visits and a quarter of online revenue across the Arcadia group.

In theArcadia Group to launch suite of shopping apps financial year to 2012 UK sales of ecommerce growth was up 20 percent and International increased by 33 percent. The group's fashion divisions are now servicing 112 countries online.

The new apps are expected to launch in May and were designed by Red Ant. Android versions will be launch later in the year.

In the new apps, customers can access the retailer apps in both online and offline mode, so that they can browse products even when they have no internet connection.

They can purchase products, find items in a nearby store or add them to a wish list. Users can also scan barcodes to find products in store or have products delivered into store through Arcadia’s click-and-collect service.

New App
Arcadia launched its first iPad app for Topshop last year, to great success.
Henry Firth, group customer experience manager, said: “Given the huge rise in customers using different devices, developing our mobile and tablet channels is a key focus for Arcadia.”

Arcadia’s range of iPhone apps totalled more than 3 million pounds in sales over the Christmas period alone.





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