Band of Outsiders opens first store in Tokyo
Jan 31, 2014
concept revolutionizes store design
“The Monster has 28 steel arms that support every fixture in the shop – two fitting rooms, a checkout register, dress forms, display cases, hanging displays and a digital projector”, explains the brand on its website.
The Los Angeles-based brand known for its “modern, rebellious take on American style” has made sure that even visiting the fitting rooms becomes an experience. Each one is designed like a little portal “‘cause we love a good portal” as the company claims.
The store’s exterior is covered in a printable mesh fabric, which can also be changed quickly and redesigned for each season. The new Tokyo store carries Band of Outsiders’ men’s and women’s collections as well as a range of exclusive items like t-shirts, towels and totes.
Band of Outsiders is currently sold in over 225 stores worldwide, including Barneys New York, Bergdorf Goodman, Opening Ceremony, Saks Fifth Ave, Colette, Shopbop, Net-a-Porter, Mr. Porter, Matches and Lane Crawford.Photos: the Tokyo store, Band of Outsiders