Bold Girlz is a new fashion brand that strives to encourage teen girls to embrace their inner beauty and give back. The Bold Girlz website is an ambitious undertaking that will feature stories of girls each month being BOLD in areas of fashion, arts, music,sports and community service. There will be four categories Brave, Original, Loving, and Daring. The teens will be able to re-post these stories on Facebook and share them with friends - creating a social networking buzz.
Each month Bold Girlz will also spotlight a non-profit and donate 10% of its proceeds to it that month. BOLD Girlz is seeking qualified non-profits (with valid 501c3 status) that were founded by girls or benefit women and girls. Organizations that are grassroots in nature and can show strong teen or college girl support will be favored over larger corporate non-profits.
"The marketing strategy is clear," says founder, Cheryl Beck. "We want our marketing dollars to go to benefit women and girls' causes. Other apparel companies have taken a similar approach to giving back to charity, but no other fashion brand is focused on highlighting and empowering girls. Bold Girlz also seeks to sponsor teams of girls that are raising money for charities. We will provide free t-shirts for them to wear during fundraising events (i.e. Walk-a-Thons, etc.) as well as support them with entry fees (up to $250.00). Contest winners on the website will also win donations for their chosen charity."
To submit an inspiring story or to learn more about the Bold Girlz non-profit program contact: firstname.lastname@example.org.
Image: Sofia, top surfer