DailyCandy launches subscriber Deals
Nov 2, 2010
DailyCandy, the popular women's lifestyle company, is celebrating its 10-year anniversary and announcing DailyCandy Deals. DailyCandy Deals will offer subscribers savings (40-70 percent), exclusive perks and custom packages on handpicked stores,designers, restaurants, and happenings they love. The service will launch in Philadelphia in early November; New York City will launch by the holidays and other cities, such as Los Angeles, will follow in Q1 of 2011. DailyCandy began as an email-only newsletter in 2000 and has grown to a multiplatform content company delivering 3.4 million subscriptions. Swirl by DailyCandy, the company's apparel and accessories site, launched in November 2009, will reach nearly 500,000 subscribers by year's end. DailyCandy Deals is the company's third business unit, the second to be introduced under Comcast ownership.
DailyCandy Deals will partner locally with carefully chosen businesses to create a unique selection in each city. Deals will be delivered twice a week (to start) to existing subscribers in launch cities. By making DailyCandy's discoveries more accessible with great savings and perks, readers will be able to experience their city as never before. Partner merchants, meanwhile, will gain access to a loyal and interested reader base more likely to become regular clients.
"Most deals sites target an extremely large audience, most of whom are looking only to score a discount," said Tricia Han, GM for DailyCandy Deals. "The DailyCandy audience trusts this brand to deliver a cool experience. Deals will allow subscribers the chance to try something they otherwise might not have. We'll deliver an experience they'll love and would go back and pay full price for."
DailyCandy editors scour the corners of the U.S. and London to deliver the very best in style,fashion, and fun for free via e-mail, video, mobile, and the Web, reaching 3.4 million subscriptions via 28 editions locally and nationally. DailyCandy is a division of Comcast Interactive Media.