Elyse Taylor for O’Neill

International model Elyse Taylor faces the new Spring 2011 campaign of O’Neill Girls. Besides being the new face, she co-designed a limited edition swimwear collection for the Californian surf, snow and youth lifestyle brand. Imagery from O’Neill’s

Spring 2011 photo shoot, shot on location in the Virgin Islands by Kyle Alexander, will debut at the Miami Swim Tradeshow this weekend.

As part of the collaboration, O’Neill Girls will also be unveiling an exclusive swimwear collection, Elyse Taylor for O’Neill, later next year. Born in Vaucluse, Sydney, since her career began, Taylor has worked with high fashion brands including Victoria’s Secret, and appeared on runways for Marc Jacobs, Alberta Ferretti, Dolce & Gabbana, and Roberto Cavalli.

Scheduled for release in 2011 at specialty retailers and boutiques, Elyse Taylor for O’Neill will complement the brand’s 2011 lifestyle collections that merge 1970’s retro surf styling with indie culture and ethnic influences. For O’Neill Girls, she will be included in retail and online videos, digital and print advertising, product hangtags, and other promotional content.

O’Neill Girls is inspired by the adventurous and free-spirited young female.  Driven by O’Neill’s heritage as the original California surf brand since 1952, O’Neill Girls offers a range of styles for all seasons both on and off the beach. The brand includes a blend of effortlessly cool prints, dresses, tees, denim, fleece, jackets, accessories, swimwear and wetsuits.

For a sneak peek into the O’Neill Girls Spring 2011 photo shoot, visit www.facebook.com/oneillgirls.