Fashion's second opinion

How many times have you been getting ready to go out and wondered, "Do I look good in this?, or been in a changing room wanting to get an unbiased opinion other than from a sales person. It used to be that fashion magazines provided

advice, with styles and trends filtering down from the catwalk to the glossies and then to the high street. But now you can instantly turn to the web, no matter where you are, in those moments of wardrobe crises.

Web sites like Fashism and Go Try It On, both less than a year old, are picking up where fashion blogs have left off, and are making fashion more immediate and personal, and most importantly unbiased.

Gotryiton.com, for example, is an easy way to share your look with a community or just your friends. The site offers a second opinion we all need, for wherever we're going.

So how does it work? Upload a photo of yourself wearing a particular outfit. Ask a question or share some details about your look. Users then rate your outfit by clicking “Wear It” or “Change It” on Go Try It On or “I like it” or “I hate it” on Fashism.

“It’s for people who want a quick second opinion,” said Marissa Evans, 26, a former Web analyst and strategist in New York, who started Go Try It On. Ms. Evans employs a small team of moderators to ensure civility. “I really wanted to build a site that is helpful, not
hurtful,” she said.

Fashism and Go Try It On are for everyday people including teenagers trying out new looks at the mall, and office workers confused by what to wear. So far, they seem to be among the only sites of their kind, and both were created by fashion neophytes, with no involvement from designer companies or brands.

Image: To wear or not to wear
Source: NY Times