K-Swiss online strategy

California sports company K-Swiss is further developing its digital presents with Gonzoworld. The sportswear brand supports and showcases emerging talent with the Gonzo Campaign.  Gonzoworld.com is a content platform where K-Swiss

connects with digital savvy consumers. The online platform includes – “Living Gonzo with Lil B” peeking into the world of hip hop/social media person Lil B. Gonzoworld features a fit guide “Gonzo Fit”; an online UK music platform “K-Swiss Classic series” showcasing their music videos; and “Gonzo Challenge” that challenges new talent to perform sporting tricks.

On the digital activity, Diego Lozano, Global Communications Director K-Swiss, comments: "Following on from the success of our films in Spring, we have been working with new talent to make the content as exciting and rich as possible. GONZOWORLD is a window on the K-SWISS world; producing exciting and meaningful content which embodies the passion and spirit of K-Swiss, which to us is the most honest way to give back and connect to our audience".

Further more K-Swiss Classics is teaming up with emerging musicians to reach the next level. This season K-Swiss introduces Brixton Grime talent Sneakbo. Managed by the team behind Chipmunk, Sneakbo’s self-released videos have received over 4.5 million video views on YouTube. A magazine of which 500,000 copies will be distributed to support the online platform Gonzoworld. The Sneakbo video is going live this Friday.

K-Swiss introduced the first all-leather K-Swiss classic in 1966. The company offers performance and lifestyle footwear, and K-Swiss also design, develops and markets footwear under the Palladium brand, and owns Form Athletics brand.

Image: Living Gonzo series with Lil B