Liz Claiborne inks Canadian licensing agreement
Jun 21, 2010
Liz Claiborne has entered a licensing agreement in Canada to expands its distribution. The agreement with Future Fashions, a division of Trimera Group, under which Future Fashions will become the licensing partner in the
Canadian market for Liz Claiborne apparel, handbags and related accessories, includes the rights for Men’s and Woman’s apparel under the Axcess brand name in the Canadian market.
Trimera Group is a retailer, licenser, marketer and manufacturer of premium, diverse brand-name sportswear, activewear, outerwear, swimwear, intimates and accessories worldwide. Liz Claiborne and Axcess will join a world class stable of brands working with Trimera Group including Disney, Nike, Sean John, and Nickelodeon among others.
With this agreement, Liz Claiborne Inc. will provide select design services, with Trimera Group also taking on some design
responsibility, as well as sourcing, production, distribution, marketing, and merchandising for the brand in that market. The design and feel of the brand will remain consistent with the strong heritage of Liz Claiborne, but will be adapted specifically to meet the needs of the Canadian marketplace. Liz Claiborne-branded apparel, handbags and related accessories will remain available for sale at stores throughout Canada.
Commenting on the partnership, Liz Claiborne Canada President, Walter Lamothe said: “Today, we’ve taken another important step in the evolution of the Liz Claiborne brand around the globe. We are joining forces with Trimera Group to best serve the Liz Claiborne consumer in Canada. Trimera Group has an extensive network of clients and a long history of distributing great brands in this market. Additionally, the team really knows and understands the Liz Canadian consumer. As such, this partnership will help us capitalize on the vast potential that exists for this iconic brand in the country.”