The BFC's international design initiative London Show Rooms showed in New York this week. In partnership with the Centre for Fashion Enterprise, the group of emerging designers were selected to increase their presence and developtheir businesses in the US with help from UK Trade & Investment (UKTI). This follows on from London Show Rooms in Paris, now in its 5th and most successful season to date, where sales have increased 25% year on year.
The New York showroom is a partially subsidised space for designers to showcase their collections in new markets with the support of international marketing, media and sales advisers. Sarah Mower, BFC Ambassador for Emerging Talent, will host a private preview from 11am – 2pm on Monday 25th October to mark the opening of the showroom.
Caroline Rush, Chief Executive of the British Fashion Council commented, “The USA is a highly significant market for British designer businesses. The British Fashion Council’s London Show Rooms initiative in New York aims to target leading US media and retailers, allowing designers to develop relationships with key industry players at the early stages of their business. This initiative represents some of London’s brightest young stars who will no doubt impress the key decision makers once again in New York.”
Designers selected to participate have received sponsorship through the BFC’s designer support scheme Newgen, supported by Topshop, Newgen Men supported by Topman, or receive support from the Centre for Fashion Enterprise.
Image: BFC Topshop