Moschino to present menswear in London

After appointing Jeremy Scott as its creative director last October, Italian fashion house Moschino has caught the fashion industry by surprised with it's 'fast' food and cartoon inspired designs. Now Scott has caught the industry by surprise again and for the first time in it's 30 year history the label is set to show

its men's wear collection in London.

The decision to show in London this season is partly due to Scott's affinity for the city – he previously showcased his own eponymous label there as well as Moschino Cheap & Chic label – and because the creative director feels that the international atmosphere in the British capital is also “instinctive and inspirational,” according to a company spokeswoman. The men's wear collection will be the debut men's wear line designed by Scott, who is also set to showcase 15 pieces of Moschino's women's wear pre-collection, reported WWD.