Study: Chinese luxury tourist spending in Europe

It is a well- known fact that Chinese travelers like to stock up on coveted luxury fashion items, accessories and shoes of their favorite brands when spending time in Europe. Thus, Chinese consumers are having a growing impact on the European luxury market. Not so well known is how

 Chinese high spenders go about their shopping when abroad. One surprising find of a recent Chinese luxury tourist study is that 75 percent of overseas purchases have been previously planned in China, so SmithStreet, a Shanghai-based strategy consultancy that helps international brands to grow in China and understand Chinese consumers.

Planning

is key for Chinese luxury shoppers

Also surprising to know for European luxury retailers may be that a staggering 96 percent of those planned purchases are actually executed. At home, consumers will get the information on the products and brands they are looking for through popular search engine Baidu, fashion and lifestyle magazines or the brands’ websites, and then plan when and where to buy the desired products during their trip.