Swedish e-tailer launches in the UK

The number one online fashion retailer in the Nordic region, Nelly.com has launched a UK dedicated store this month, in a development aimed at strengthening its position in Europe. The Swedish retailer, which has more than 10 million visits

per month internationally, expanded its sales to 20 new markets through the launch of the English language version in September 2011, and now the e-tailer is strengthen its presence with a store that has been customised for the British market.

The Nelly.com/uk site, offers women’s, men’s, and maternity clothing, as well as footwear and accessories from over 800 external brands and more than 30 in-house labels, and allows customers to shop in British pounds and select locally preferred delivery options. In addition to technical adaptations of the shop and its underlying systems, the company is also allocating resources to Nelly.com/uk for marketing and concept development to ensure the sites success.

Paul Fischbein, President and CEO of CDON Group commented: “The UK launch is an exciting opportunity for us to strengthen our presence in this very interesting market. The UK is Europe’s leading e-retail economy and a market which continues to grow at a high pace.

“Sales growth is central to CDON Group. Nelly.com was established outside the Nordic region in 2011 and sales from the new markets are increasing steadily. We have therefore accelerated our investments in the fashion segment to position Nelly.com on the large and fast growing European e-commerce market. We have made substantial investments in the beginning of this year to facilitate the rapid development of a local version of Nelly.com for United Kingdom. This is an investment in infrastructure that we will capitalise on in the future as it enables us to launch new local versions of Nelly.com on several new markets during the year."

Founded by Jarno Vanhatapio in 2003, the Swedish retailer has grown and evolved into one of the leading online fashion retailers as part of the CDON Group, the leading e-commerce group in the Nordic region, which also owns fashion sites Heppo.com and Members.com, as well as a number of entertainment, sport and health sites.