The benefits of dressing an Oscar attendee

The 86th edition of the Academy Awards, which took place on Sunday at the Dolby Theatre in Los Angeles saw a number of celebrities dressed in designer gowns grace the red carpet ranging from fashion houses such as Versace, Christian Dior, Prada, to Elie Saab, and Alexander McQueen.

A moment in the spotlight on the red carpet and award acceptance not only means all eyes around the world are focused on the celebrity, but also on what the celebrity is wearing. According to a recent report published by Kantar Media “a select group of marketers will also be looking to take home prize, paying hefty prices to be associated with this marquee franchise and woo its viewers.”