UK retailers growing belief in 'omni-channel champions'

Although over two-thirds (66.1 percent) of US retailers revealed that they feel pressure from online businesses such as Amazon to redesign their online businesses. Across the pond UK retailers feel less competition (24.4 percent) and have more confidence in power of omni-channelling. According to the

newest report published by eCommera, software-as-a-service and big data company, 46.7 percent of UK retailers who participated in the study believe that omni-channel enterprises will always “out-compete” online pure-players, such as Amazon and eBay. In comparison, only 10.9 percent of US retailers believe that brick-and-mortar stores combined with e-commerce will surpass retailers who strictly sell online.

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K retailers believe omni-channel enterprises will “out-compete” online pure-players

Entitled ‘Survival Of The Fittest: a global survey on retail strategies to survive and prosper amid disruption,' the report surveyed nearly 300 retailers in the UK, US and France, and questioned both online pure-players as well as labels who operated both online and physical stores.