Behind the scenes of net-a-porter

Ten years ago, Natalie Massenet started her e-boutique by selling a small selection of luxury brands online. Today the company net-a-porter has grown into a million dollar business with over 600 employees and offices in London and New York.

Last year, the company launched the online outlet TheOutnet, and next on the list is a webshop dedicated to men called Mr Porter. Earlier this year, Swiss luxury company Richemont bought the British e-store. ‘The Business of Fashion’ had a peek at their new offices and filmed behind the scenes of net-a-porter.