Fendi Peekaboo project

Fendi opened it's new doors on Bond Street on Thursday, celebrating with a dinner at auction house Sotheby's. The company has launched a charity in collaboration with a roster of high-profile women including artist Tracey Emin; actresses Gwyneth Paltrow and Naomie Harris; models Cara Delevingne, Jerry Hall and her daughter Georgia May Jagger; architect Zaha Hadid; fashion illustrator Tanya Ling; singer Adele, and journalist Kate Adie, who have customised the brand’s Peekaboo handbag.

The personalized items will be displayed at Fendi’s new boutique on New Bond Street from today and will be available for purchase through a dedicated online auction at fendi.com/peekaboo-auction until May 30 to raise funds for the London and Bristol-based Kids Company.

Images: Fendi Peekaboo