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Glorious fashion in I am Love film


Jul 12, 2010

Fashionista's who have seen the latest Luca Guadagnino film 'I am Love' (Io Sono L'Amore) starring Tilda Swinton will appreciate its iconic styling and wardrobes. Swinton's character was dressed by Raf Simons for Jil Sander, who created exquisite classic luxury pieces that beautifully captured her character and aristocratic style of the Milanese.

In the film, Swinton plays Emma Recchi, a middle-generation wife in a powerful Italian textile-manufacturing family. The Italian film was produced in part by Silvia Venturini Fendi of the famous Fendi family, who also provided the wardrobe for the male leads as well as the furs for the mother-in-law character played by the magnificent Marisa Berenson.

"The wonderful Antonella Cannarozzi, who's our costume designer, designed the entire collusion of all the wardrobe," said Swinton. "But we did work with two fashion houses -- the house of Fendi dressed the men and also provided extraordinary furs for Marisa."

"But the Emma character was dressed entirely by Jil Sander. Raf Simons and his team created an entire wardrobe -- that's something that classic cinema used to do quite regularly, if you think about the relationship between Givenchy and Audrey Hepburn or Saint Laurent and Catherine Deneuve. Or even in old Hollywood, if you think of Adrian dressing Garbo or Katharine Hepburn."

The film's plot is a tragic love story set at the turn of the millennium in Milan. The film follows the fall of the haute bourgeoisie due to the forces of passion and unconditional love. The film is currently playing in select theatres.