Jimmy Choo debuts new store design

The new Jimmy Choo boutique in Beverly Hills is the first retail outlet to house the luxury footwear brand's new store concept. Designed by the UK's David Collins Studio, the new retail design features pale chevron floors, satin gold and rose marble fittings and mink velvet soft furnishings.

“We wanted a feeling of being at home in an exciting place,” said Pierre Denis, Chief Executive Officer at Jimmy Choo. “The richness of the concept is its contrasting materials…a shoe shop is also a place of service, a place of discovery, and that’s what we tried to create.”

The new store design will be gradually rolled out across a number of the label’s existing boutiques, including the Bond Street store in London, which will reopen in September.

The Beverly Hills boutique will also mark the debut of Jimmy Choo’s Made to Order service. Customers can choose designs from a selection of four of Jimmy Choo’s shoe families, in a variety of heel heights and a swathe of materials, and have their initials gold-stamped on the shoes’ soles.

Images: Jimmy Choo Beverly Hills